This role is focused on cultivating media relationships, shaping news strategy, and developing joint thought leadership with partners and about AWS Marketplace. You will partner closely with our partners, comprising high-growth startups to established enterprise software companies and consultancies, to tell stories of innovation and customer impact. You will also drive strategic communications for AWS Marketplace, raising awareness of how AWS Marketplaces helps partners grow and scale their business, and customers easily discover, procure, and manage the IT and AI solutions that power their business.
The ideal candidate has a journalist's instinct for what makes a story matter, the ability to distill highly technical product and business narratives into clear, engaging media pitches and press materials, and the relationship-building skills to earn trusted-advisor status with both reporters and partner executives. You are comfortable navigating ambiguity, moving quickly, and managing a high volume of proactive media opportunities.
Key job responsibilities
• Develop and drive proactive media strategy for the AWS partner portfolio and AWS Marketplace - identifying stories, building narratives, and securing meaningful coverage in technology trade, business, and AI/cloud media
• Cultivate and maintain strong, trusted relationships with key technology and business reporters, editors, podcasters, and influencers who cover cloud, AI, enterprise software, and the partner/platform network
• Serve as a skilled storyteller and writer - authoring press releases, media pitches, bylines, talking points, Q&A documents, and thought leadership content that translates technical depth into clear, compelling narratives
• Partner directly with partner marketing and executive communications teams to develop news moments, launch strategies, and thought leadership programs that elevate both the partner and AWS
• Shape and execute Marketplace-specific communications programs - driving awareness of AWS Marketplace capabilities, customer and partner success stories, and strategic differentiators
• Support executive thought leadership, preparing spokespeople for media interviews, developing briefing materials, and identifying opportunities for AWS and partner leaders to contribute to industry conversations
BASIC QUALIFICATIONS
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree in communications, public relations, or a related field
- Experience in B2B, high-tech products/services preferred
PREFERRED QUALIFICATIONS
- Experience in media relations and issues management
- Can work in a fast-paced, team environment
- Experience with AI/ML technologies
- Current experience managing media relationships, and a network of media contacts
- Experience creating and executing robust thought leadership campaigns
- Excellent media relations skills
- Exceptional written and oral communication skills
- Outstanding attention to detail
- Deep understanding of technology and ability to communicate complex topics effectively
- Ability to dive deep and an innate bias for action
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 139,400.00 - 188,500.00 USD annually
USA, NY, New York - 139,400.00 - 188,500.00 USD annually
USA, VA, Arlington - 126,700.00 - 171,400.00 USD annually
USA, WA, Seattle - 126,700.00 - 171,400.00 USD annually