Responsibilities

The AVP Salesforce Marketing Cloud will lead the design and implementation of digital marketing solutions through Salesforce Marketing Cloud and integrating website, digital platforms and personalization engines. This role will drive cross-channel campaign architecture, customer journey design, and platform integration to enhance personalization and engagement at scale. This position will lead innovation and digital thought leadership throughout the organization.

The position is accountable for maintaining the staffing of the assigned team, successful achievement of team goals, and ensuring the expenditures are within the department's approved operating budget.
Key responsibilities include but are not limited to:
• Lead the architecture and execution of marketing automation strategies using Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.).
• Provide strategic recommendations and collaborates in lockstep with strategists that manage other marketing channels (SMS, social, mobile, web, paid media, direct mail, etc.).
• Design and implement customer journeys and multi-channel campaigns across email, SMS, web, and social platforms.
• Lead the digital campaign strategy and execution, including developing plans for lead generation growth and lifecycle marketing campaigns.
• Oversee platform integrations with Salesforce Marketing Cloud and other systems.
• Ensure effective data management, segmentation, and compliance with privacy regulations.
• Collaborate with marketing, digital engagement, digital experience, data and analytics teams to deliver data-driven, personalized experiences.
• Provide technical guidance and strategic direction for Marketing Cloud capabilities.
• Responsible for goals and KPIs; makes recommendations for testing and improvements. Review and analyze campaign results to constantly improve customer experience and marketing recommendations.
• Lead prioritization and collaborate to deliver digital campaigns and projects, including Marketing Cloud website, digital platforms and personalization engines.
• Identify and lead mitigation of roadblocks, in collaboration with digital engagement team, marketing and digital experience teams.
• Partner with marketing, digital engagment, digital experience and data teams to develop and integrate customer-centric programs.
• Provide thought leadership and be a knowledge transfer agent for best practices, capabilities, etc.
• Responsible for Marketing Cloud annual budget development, maintenance and projections, resource allocation, and utilization to ensure financial soundness for the platform.
• Advocate for digital advancement.

SKILLS
• Proven experience in marketing technology architecture and cross-channel campaign execution
• Strong understanding of CRM systems, APIs, data structures, and integration best practices
• Excellent communication skills, with the ability to present complex technical ideas to non-technical stakeholders
• Advanced interpersonal, organizational, analytical skills
• Strong project management skills needed to drive progress on simultaneous efforts
• Experience in building presentations and telling a clear story

COMPETENCIES
• Accountability and self-management
• Communication
• Effective knowledge
• Innovation and problem-solving
• Teamwork and leadership

WORKING CONDITIONS/PHYSICAL DEMANDS
• Ability to communicate effectively in English, both orally and in writing
• Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
• Ability to sit for extended time periods
• Sufficient manual skill for operation of PC keyboard and other standard office equipment
• Ability to travel, including occasional overnight travel
• Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects

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Qualifications

8-10 years of related experience, including:

• 3+ years of hands-on experience with Salesforce Marketing Cloud

• 8+ years of lifecycle and retention marketing experience

Does this position require a valid Drivers License?

No
Education Level

General and business knowledge equivalent to a bachelor's degree
Certifications

Salesforce Marketing Cloud Developer and Email Specialist certifications are a plus; we welcome candidates who have developed comparable expertise through professional experience.

Compensation Overview

We are excited to offer a competitive salary for this position. This figure serves as the entry point in our salary range, and there is potential for the actual salary to be higher based on a variety of factors, such as your experience, skills, education, and location. We believe in recognizing and rewarding talent, so our compensation packages are thoughtfully designed to reflect the unique qualifications and contributions of each candidate.

The minimum salary for this position is:

$112,000+/yr
Certifications

Salesforce Marketing Cloud Developer and Email Specialist certifications are a plus; we welcome candidates who have developed comparable expertise through professional experience.