Hyland Software

AVP, Sales Development (SDR Leader)

Hyland Software$120K — $150K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 10+ years in B2B sales, sales development, demand generation, or go-to-market leadership
  • 5+ years supervising managers and leading global/multi-region teams
  • Experience scaling Sales Development organizations in enterprise software or SaaS
  • Proficiency in pipeline management, forecasting, and analytics, particularly using AI tools

Responsibilities

  • Define the global Sales Development strategy for pipeline generation and revenue growth
  • Lead and develop a high-performance global SDR organization
  • Collaborate with cross-functional teams for integrated pipeline creation
  • Drive operational excellence through improved processes and systems
  • Deliver executive-level reporting on pipeline metrics and revenue influence
  • Coach and develop future leaders within the SDR team

Benefits

  • Remote work opportunity
  • Focus on career development and coaching
  • High-impact leadership role with strategic responsibilities
  • Engagement in cutting-edge, AI-enabled technologies
  • Opportunity to influence go-to-market strategies at an executive level
Full Job Description
Overview
AVP, Sales Development (SDR leader)

Location: United States Work Arrangement: Remote

About the Role

The AVP, Sales Development is responsible for defining and leading the vision, strategy, and execution of Hyland's global Sales Development organization — in close partnership with executive leadership and in direct alignment with pipeline, revenue, and go-to-market objectives. This role manages a global team of Sales Development leaders and professionals and is fully accountable for building a scalable, high-performance pipeline generation engine that drives measurable business outcomes.

The AVP operates as a strategic leader who integrates people, process, data, technology, and AI-enabled capabilities to accelerate buyer engagement, opportunity creation, and revenue growth. This is a high-impact leadership role for someone who brings equal parts strategic vision and operational rigor — and who is energized by building world-class teams and programs at scale.

Your Role Responsibilities? Here's What You'll Do.
  • Define and execute the global Sales Development strategy aligned to pipeline generation, revenue growth, and market expansion priorities — owning SDR-sourced pipeline targets, forecasting, and performance management across regions, industries, and market segments.
  • Lead and develop a global organization of SDR leaders and professionals — building a high-performance culture focused on accountability, coaching, career development, and consistent operating models and scalable enablement programs across all regions.
  • Partner with Sales, Demand Generation, Product Marketing, and Marketing Operations leaders to drive integrated pipeline creation and go-to-market execution — aligning target account strategies, service level agreements, and pipeline management processes across cross-functional teams.
  • Drive operational excellence through continuous improvement of processes, systems, analytics, and technology — leveraging AI-enabled tools and automation to improve productivity, outreach effectiveness, and pipeline velocity across the global Sales Development organization.
  • Establish and deliver executive-level reporting on pipeline contribution, conversion rates, productivity, and revenue influence — collaborating with Revenue and Marketing Operations to ensure effective lead management, routing, and reporting standards.
  • Develop future leaders through coaching, talent development, succession planning, and organizational design — serving as a strategic thought leader on sales development trends and the final escalation point for the highest-priority operational and performance issues across the organization.
Role Essentials

You'll be set up for success if you have:

  • Bachelor's degree or equivalent experience, with 10+ years in B2B sales, sales development, demand generation, or go-to-market leadership roles — and 5+ years of experience leading managers and global or multi-region teams
  • Demonstrated experience scaling Sales Development or SDR organizations within enterprise software, SaaS, or technology environments — with a proven track record of driving measurable pipeline generation and revenue outcomes
  • Strong expertise in pipeline management, forecasting, account-based strategies, CRM platforms, and analytics — with hands-on experience leveraging AI-enabled tools and automation within sales development or go-to-market functions
  • Proven ability to drive cross-functional alignment and execute complex, enterprise-level initiatives across Sales, Marketing, and Revenue Operations
  • Exceptional leadership, communication, coaching, and executive stakeholder management skills — with the ability to inspire high-performance teams and influence at the most senior levels of the organization
What We'd Like to See

Bonus points if you bring:

  • Experience building and scaling ABM, digital, events, nurture, and partner-led pipeline programs that are fully integrated with Sales Development motions
  • Demonstrated ability to establish scalable SDR enablement programs, operating models, and performance management frameworks across global or multi-regional teams
  • Experience partnering with Revenue and Marketing Operations to optimize lead management, routing, conversion, and attribution reporting at scale
  • A track record of developing future sales leaders through structured coaching, talent development, and succession planning across a global organization
  • Strong thought leadership on emerging sales development trends — including AI-powered outreach, buyer engagement strategies, and go-to-market innovation

About Hyland Software

Hyland Software is a content services provider and software company that is headquartered in Westlake, Ohio. The company was founded in 1991 and has since grown to become a leading provider of enterprise content management software. Hyland Software's products are used by organizations in a variety of industries, including healthcare, financial services, government, higher education, and more. The company's flagship product is OnBase, a content services platform that provides document management, case management, and business process automation capabilities. Hyland Software has offices in the United States, Europe, and Asia.
Learn more about Hyland Software
Size
4,000 employees
Industry
Founded
1991

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