Royal Caribbean Group

AVP, External Communications

Royal Caribbean Group • $130K — $180K *
Miami, FL 33186In-Person
Media
11 - 15 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Journalism, English, or Communications required.
  • 15+ years experience advising executives in a global public company.
  • Proven success in reputation management within large organizations.
  • Expertise in developing and executing strategic communication initiatives.
  • Strong skills in crisis communications and media relations management.
  • Exceptional interpersonal communication and relationship-building abilities.
  • Fluent in English; Spanish proficiency desirable.

Responsibilities

  • Establish team goals for media, financial, and crisis communications.
  • Develop proactive integrated communications strategies for corporate narratives.
  • Build and nurture essential media and community relationships for success.
  • Serve as the main spokesperson, managing corporate messaging to external audiences.
  • Arrange media interviews, prepare messaging, and staff spokespersons.
  • Monitor industry news to craft appropriate responses for inquiries.
  • Create materials to support senior management's communications.
  • Coordinate external events to align with communication strategies.

Benefits

  • Opportunity to work at a leading global company in the travel industry.
  • Collaborative work environment engaging with senior leaders.
  • Chance to shape corporate reputation and strategy.
  • Flexibility to attend and support events that may occur outside typical hours.
  • Support for continuous professional development and career advancement.
Full Job Description
As a strategic senior counselor to the business, the AVP, External Communications, will lead media relations, crisis communications, and financial communications for Royal Caribbean Group. This position plays a pivotal role in proactively driving strategic storytelling initiatives that elevate our brands and position us as a leader in the travel industry. The AVP, External Communications, is responsible for implementing effective external strategies across brands to enhance the company's corporate reputation as well as identifying and mitigating corporate reputation risk, managing crisis strategy and response, and ongoing issues management. In addition to leading teams of communications professionals, he/she will be a premier senior consultant and decision maker on the most important challenges and opportunities involving the company and its brands. This individual will counsel and support the company's senior most leaders and work across brands to ensure that corporate messages are carried through in both proactive and reactive communications. The AVP will lead efforts to ensure consistency of strategy, tone of voice and responsiveness across multiple stakeholders.

RESPONSIBILITIES

  • Establish goal and priorities for the media relations, financial communications and crisis communications team, and provides guidance and counsel across the organization, including but not limited to brand presidents, senior vice presidents and vice presidents, regarding corporate issues.

  • Create a proactive integrated communications strategy to share the RCG corporate narrative, supported by multiple stories and relevant events to various external stakeholders throughout the year.

  • Create and foster essential relationships necessary for the company's long-term success, including relationships with news reporters and editors, community influencers and opinion leaders, major customer and industry voices, industry associations and others.

  • Act as company spokesperson with the media, community, and other external audiences in disseminating information about corporate policies, activities, and events, when appropriate.

  • Responsible for arranging media interviews, identifying the appropriate spokespeople, preparing messaging and spokespeople, and staffing interviews.

  • Monitor media and industry news to determine strategies to produce the appropriate Company response for incoming inquiries.

  • Develop talking points and presentation materials to support senior management communications.

  • Coordinate external events with media to achieve communication strategies and goals.

  • Manage multiple priorities and deadlines simultaneously while interacting with senior management, the public, guests, media and special interest groups.

  • Assist in the development of and maintenance of the Corporate Communications annual budget.

  • Manage the external public relations agency in the development and implementation of corporate communication plans and strategies.

  • Support the CFO and Investor Relations in reporting financial results to build shareholder value and investor confidence.

  • Establish processes to anticipate, pre-empt and prevent issues/crises to protect and defend the Group's reputation.

  • Direct crisis communications activities, in both proactive and reactive ways, involving issues such as litigations, health & medical, weather, marine and hotel operations, onboard accidents and alleged crimes.


  • Ensure lockstep collaboration with the brands, Investor Relations and Government Relations functions, via both formal processes and ad hoc relationships.


QUALIFICATIONS

  • Bachelor's degree required, preferably in Journalism, English, or Communications.

  • Minimum 15 years of experience and background providing communications counsel to senior executives of a global publicly held company.

  • Outstanding track record of success in a large and complex global organization.

  • A proven communications strategist and tactician who has demonstrated the ability to build brand and manage the reputation of a major business organization.

  • A successful record of creating clear and compelling communications strategies that support business strategy and market changes.

  • Established track record in the development and execution of reputation management strategies. Able to anticipate and effectively address issues affecting the brand or enterprise.

  • Extensive knowledge and experience developing aggressive media relations and news development; experience with media interviews.

  • Proven ability in crisis management and proactively managing communications to minimize these events.

  • Can put him/herself in the mind of the consumer and all other key constituents from regulators to shareholders.

  • Excellent interpersonal and communication skills [written and verbal]; exceptional interpersonal skills to influence internal and external relationship building and must exude credibility as a corporate spokesperson.

  • Proven ability to lead diverse communication teams in accomplishing aggressive objectives in a fast paced, values and results-driven environment.

  • Outstanding English language proficiency. Desirable proficiency in Spanish.

  • Availability to travel up to 10% of the time and flexibility to support unexpected business events outside of the regular business hours including holidays and weekends.


KNOWLEDGE AND SKILLS

  • Judgment, maturity, and leadership skills necessary to understand complex issues and to advise senior leadership on the impact these issues might have on the reputation and financial health of the company.

  • Strategic vision with practical skills to deliver results.

  • Articulate, with strong oral and written communication skills, and the ability to build internal relationships with, and influence the decision-making of, senior-level corporate executives.

  • Experienced in understanding business principles and the complexities of a large, Global corporation.


  • Able to operate successfully in a performance driven environment that treats people with respect but expects results.

  • A disciplined, not cavalier, approach to work. Must uphold high standards and expect and instill the same in others.

  • A pragmatic and professional nature, with strong project management skills to establish clear priorities quickly, meet deadlines and bring projects to completion within budget. Must be able to work effectively under pressure and handle heavy workloads.

  • High energy and high integrity.

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Royal Caribbean Group.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Royal Caribbean Group.
Learn more about Royal Caribbean Group
Size
10,001 employees
Industry
Hospitality & Recreation
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Royal Caribbean Group

More Media Jobs

Find similar AVP, External Communications jobs:

NationwideMiami, FL