AVP, Distribution Growth and Advisor Enablement

Sun Life Financial, Inc.

$140K — $225K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in financial services, strategy, analytics, or advisor channel management
  • Deep understanding of advisor-led distribution models and sales dynamics
  • Expertise in learning and development, business effectiveness, or organizational improvement
  • Proven leadership skills with the ability to influence cross-functionally
  • Data-driven mindset with experience in KPIs and measurement frameworks
  • Experience with technology evaluation and vendor management
  • Bilingualism (French and English) required for Quebec, managing bilingual teams.

Responsibilities

  • Lead strategy and analytics for Business Growth initiatives
  • Develop annual Business Growth strategy with measurable frameworks and KPIs
  • Monitor market trends and advisor performance to identify improvement opportunities
  • Present data-driven insights to influence senior leadership's strategic decisions
  • Design and deliver impactful learning and development programs
  • Manage comprehensive rewards and recognition programs
  • Plan and execute high-quality national events and measure their business impact.

Benefits

  • Hybrid work environment offering flexibility for in-office and virtual work
  • Participation in various incentive plans based on performance
  • Opportunity to work within a prominent financial services organization
  • Being part of a team that drives meaningful growth and advisor success
  • Engagement in modernized program management with rewards and recognition.
Full Job Description
Job Description:

Retail Advice & Solutions harnesses the collective power of Sun Life Financial Distribution and Insurance Solutions. We lead with advice and provide choice to Clients through holistic solutions and an advice continuum.

Join our Business Growth team within Distribution Channel Management and drive strategic growth across Sun Life's advisor channels. You'll orchestrate business strategy through analytics, learning and development, practice management, advisor recognition, and high-impact events. You'll enable advisors to succeed in their practices while building meaningful connections and provide valuable and holistic advice about health, wealth and protection needs to support their Clients at every life stage. This is a pivotal role influencing across sales, product, marketing, and leadership to deliver scalable, measurable impact.

What will you do?

Strategic Growth & Analytics
  • Lead strategy and analytics that guide Business Growth initiatives and align with channel management priorities
  • Develop annual Business Growth strategy and comprehensive measurement frameworks with clear KPIs and outcomes
  • Monitor market trends and advisor performance; identify improvement opportunities and recommend solutions
  • Present data-driven insights to senior leadership that drive strategic decisions


Learning & Practice Management
  • Design and deliver learning and development programs that strengthen advisor productivity and client value
  • Build a tiered practice management suite tailored to advisors at different career stages
  • Drive adoption and measure effectiveness against business outcomes


Rewards & Recognition
  • Lead end-to-end rewards and recognition program management with a focus on modernization and engagement
  • Coach and develop the recognition specialist team to execute high-impact annual campaigns
  • Manage budgets and measure success through participation, engagement, and retention metrics


Event Programming & Execution
  • Plan and deliver high-quality national events and experiences (in-person, hybrid, and virtual)
  • Manage full event lifecycle and measure business impact


What do you need to Succeed?
  • 10+ years of progressive experience in financial services, strategy, analytics, or advisor channel management
  • Deep understanding of advisor-led distribution models and sales dynamics
  • Proven expertise in learning and development, business effectiveness, or organizational improvement
  • Strong ability to lead teams, influence across functions, and drive change
  • Data-driven mindset with experience designing KPIs and measurement frameworks
  • Comfortable with technology evaluation and vendor management
  • Experience in regulated financial services environment
  • As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only as the position includes managing both French and English-speaking staff (Quebec and outside Quebec) and providing daily support to the team.


Preferred Background
  • Insurance distribution or wealth management experience
  • Corporate L&D or talent management background
  • Familiarity with digital event platforms and learning management systems


This role is ideal for a strategic leader who thrives at the intersection of growth, capability building, and organizational effectiveness.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

Salary Range:
140,000/140 000 - 225,000/225 000

Job Category:
Sales - Distribution Support

Posting End Date:
23/09/2026

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