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• Define and lead enterprise digital experience strategy across web, mobile, landing pages, and owned digital channels.
• Oversee digital experience delivery processes including requirements, release management, QA, publishing workflows, and optimization.
• Establish scalable operating models for content delivery, personalization, and digital governance.
• Drive continuous improvement of customer journeys, site experiences, and conversion pathways.
• Define social media content strategy to drive engagement, brand awareness, recruiting, and employee advocacy.
• Own employee advocacy technology platforms.
• Measure, analyze, and report on owned channel engagement.
• Lead personalization strategy across digital touchpoints using customer data, behavioral signals, and audience insights.
• Oversee audience strategy, segmentation frameworks, and activation in partnership with CRM, analytics, and paid digital media teams.
• Guide use of CDP and personalization platforms to enable real-time targeting and next-best experience delivery.
• Prioritize personalization use cases that improve engagement, conversion, retention, and customer lifetime value.
• Own content operations including authoring, approvals, governance, publishing standards, workflows, and release calendars.
• Lead teams responsible for CMS operations, digital asset workflows, content quality standards, and publishing SLAs.
• Establish content governance models ensuring brand consistency, compliance, accessibility, and operational efficiency.
• Partner with marketing sponsors, compliance, and operations stakeholders on content prioritization and execution.
• Own enterprise SEO strategy including technical SEO, on-page optimization, content SEO, metadata standards, site architecture, and organic search growth.
• Partner with content and web development teams to improve discoverability, rankings, traffic quality, and conversion from organic channels.
• Monitor SEO performance and algorithm changes, translating findings into roadmap priorities.
• Oversee digital experience platforms such as CMS, CDP, personalization, testing, and analytics technologies.
• Partner with Technology and Engineering teams on platform roadmap, integrations, and digital capability enhancements.
• Ensure digital ecosystem supports scalability, governance, performance, and measurement needs.
• Define KPIs and reporting frameworks for digital experience health and business performance.
• Lead experimentation and optimization strategies including A/B testing, content testing, personalization measurement, and conversion optimization.
• Use analytics and customer insights to prioritize roadmap improvements.
• Lead and develop teams across digital experience delivery, personalization/audience strategy, content operations and publishing, and SEO/organic optimization.
• Build cross-functional operating models across Marketing, Compliance, Technology, Analytics, and Creative.
• Manage agency and vendor relationships where applicable.

• Performs other duties and/or projects as assigned.

• Deep understanding of web operations, SEO, digital content governance, personalization, and customer journey optimization.
• Demonstrated ability to build operation models for enterprise digital marketing delivery and optimization.
• Proficient knowledge of enterprise CMS, personalization, and customer data platforms.
• Exceptional analytical skills with a proven ability to interpret customer insights and business needs and translate them into actionable solutions and targeting strategies.
• Exceptional written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making at all levels of the organization.
• Strong leadership skills with an ability to build a high-performing team and develop direct reports.
• Strong understanding of digital marketing principles.
• Ability to thrive in a fast-paced, ambiguous environment.
• Excellent interpersonal skills with an ability to communicate clearly and build effective relationships with colleagues, department leaders, and senior management.

• Bachelor's Degree in Marketing or a related field required.
  
• 8+ years of experience in digital marketing, digital experience, personalization, content operations, SEO, or marketing technology leadership required.
  
• Experience with enterprise CMS, personalization, and customer data platforms such as Adobe Experience Manager, Adobe Target, and Adobe Experience Platform required. Experience with Adobe Real-Time CDP or similar CDP platforms preferred.
  
• Experience building operation models for enterprise digital delivery and optimization required.
  
• Familiarity with analytics and experimentation platforms preferred.
  
• Knowledge of accessibility, governance, privacy, and digital compliance requirements preferred.
  
• Experience in regulated or enterprise-scale organizations preferred.