Internal title is Associate Principal Emerging Product Enablement Analyst. Reporting to the Senior Director of Emerging Product Enablement, you'll be the domain analyst and commercialization champion for Tekion Cloud-an AI-native marketing platform spanning audience intelligence, campaign planning, creative, paid media, lifecycle marketing, website experience, measurement, and marketing autonomy across the sales, service, and acquisition lifecycle. You'll own the end-to-end journey of this product from early dealer signal through validated market launch, ensuring every field team-Sales, Customer Value, Support, Professional Services, and partners-is equipped to sell, implement, and support it. IDEAL Candidate will have a Marketing Data, Strategy background with Automotive knowledge. Key Role & Responsibilities Dealer Discovery & Validation • Lead direct research with Marketing Managers, GMs/Principals, BDC Managers, Service Managers, and Dealer Group Marketing Directors • Surface real pain points around audience data, marketing attribution, agency dependence, OEM program friction, and lifecycle marketing gaps • Synthesize findings into clear, defensible recommendations that drive product and positioning decisions Product Intelligence & Mastery • Maintain credible, domain-deep working knowledge of Tekion Cloud, including its data platform, marketing primitives, embedded AI agents, and progressive autonomy model • Partner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifacts • Translate technical capabilities into dealer-facing value stories and positioning Market Intelligence & Competitive Analysis • Maintain living competitive intelligence across the marketing automation and automotive retail technology categories • Track industry shifts, buyer trends, and category differentiators • Feed intelligence into positioning, pricing, and field-facing enablement strategies Value Validation & Pricing • Structure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signals • Identify and engage data and technology partners (DSP, SSP, DMP, marketing tech vendors) • Validate the anchor value story with pilot dealers • Partner with Product and Finance to finalize pricing and packaging strategy Go-to-Market Enablement • Own the complete field-ready enablement set: value propositions, battlecards, sales one-pagers, FAQs, knowledge-base content, demo scripts, and partner courseware • Collaborate with Product Marketing, Sales, Customer Value, Professional Services, and partner teams • Ensure every field audience (sales, support, implementation, partners) is launch-ready Launch Readiness & Execution • Execute standardized launch-readiness checks at each stage: working demo  committed scope  validated market fit  tested migration  live adoption tracking • Prepare readiness packages for leadership sign-off • Own the launch timeline and accountability for field readiness Adoption & Value Measurement • Build adoption dashboards, evaluation criteria, and business-impact metrics • Connect field engagement to product adoption to business outcome-not just activity counts • Attach recommended actions to every anomaly • Create a defensible outcome story from early-stage product activity Field Feedback & Prevention • Capture signal from Support, Professional Services, Sales, and Customer Value during pilots • Turn recurring failure classes into a living catalog that drives product and enablement corrections before they become field escalations Basic Qualifications • 5+ years proven experience in marketing (audience data/measurement, CTV/video, campaign planning, or lifecycle marketing) • Grounded understanding of how CRM and paid media interact, including known gaps in current agency and point-solution stacks • Strong technical, quantitative, and critical-thinking skills • Ability to read product specifications, evaluate data models, and translate technical capability into business value • Demonstrated ability to manage multiple projects independently with high accountability for results • Ability to define market opportunities and identify true value in emerging technologies  Excellent written and verbal communication skills • Strategic thinker who tackles open-ended problems with creativity and rigor  Detail-oriented, organized, and collaborative team player • Passion and hunger to succeed in a fast-paced, high-growth environment Preferred Qualifications • Working knowledge of dealership operations (dealer marketing, BDC, service drive, sales lifecycle) • Automotive industry experience • Experience bringing emerging or early-stage products to market • Familiarity with marketing technology platforms or automotive retail solutions • Bachelor's degree in Marketing, Communications, Advertising, or related field Location & Travel • Based in: Pleasanton, CA • Travel: 50% (for dealer visits, pilot support, and launch activities) Perks & Benefits • Competitive compensation and generous stock options • 100% employer-paid top-of-the-line medical, dental and vision coverage • Great benefits including unlimited PTO, parental leave and free snacks and beverages • The opportunity to work with some of the brightest minds from Silicon Valley's most dominant and successful companies • Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper • Work on the latest and coolest technologies - everything is home-grown and built ground-up • A dynamic work environment with a strong sense of community and collaboration • The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy • Exciting opportunities for career growth and development Current Tekion Employees: Please apply via the Internal Job Board in Ashby Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!