Digital Turbine is seeking a high-impact, strategic thinker to fill the newly created role of Audience Growth & Engagement Lead. This is not a traditional editorial role; it is a specialized, revenue-enabling function designed to treat our owned content surfaces with the same analytical rigor as a product. The successful candidate will bridge the gap between content strategy, product engineering, and monetization to build a durable competitive advantage and a moat against the volatility of the paid acquisition market. Core mission for the role: Drive sustainable audience growth and engagement across Digital Turbine's current and future content surfaces, with a key role in shaping the audience strategy for our next-generation app experiences. This leader will help design and implement the growth, personalization, distribution, and engagement mechanics that make our rebuilt product ecosystem more valuable for users, partners, and advertiser-funded content. About the Audience Growth & Engagement Lead: - Owned Channel & Personalization Strategy: Execute strategies to distribute content across app surfaces, feeds, and notifications You will partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent - Future-State App Growth Architecture: Help design and implement the growth strategy for new and rebuilt app experiences, translating audience insights, personalization opportunities, and experimentation learnings into product requirements, launch plans, and engagement tactics - Lifecycle Engagement: Collaborate with Marketing to design CRM tactics-including push notifications and segmentation-to nurture users, boost re-engagement, and increase long-term retention - Monetization through Inventory Engineering: Maximize the yield of content inventory by optimizing advertiser-sponsored content and testing headlines and formats You will provide critical performance data to Ad Sales to demonstrate ROI - Analytics & Experimentation: Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels - App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth - Reporting Line: Direct report to the Head of Content Media with a formal dotted-line partnership to the Product organization - Cross-Functional Role: You will act as a "translator" between departments: owning the experimentation agenda with Product, aligning lifecycle tactics with Marketing, and providing performance data to Ad Sales Success Metrics: - Increase in session frequency and time-on-content (DAU MAU ratio) - Growth in daily active users (DAU) on owned channels - Improvement in app store ratings related to the content experience - Achievement of CTR and engagement benchmarks for sponsored content - Uplift in downstream advertiser click-throughs - Delivery of audience growth and engagement requirements for new or rebuilt app experiences, with clear launch goals, test plans, and post-launch performance readouts About You as the Audience Growth & Engagement Lead - 6+ years of proven track record in a modern, content-driven growth mandate, likely coming from a digital publisher, content platform, or the AdTech sector - Hybrid Skill Set: A rare combination of content intuition ("the what") and technical growth and engagement tactics ("the how") - Technical Acumen: Ability to design algorithmic feed strategies and treat content as a product through rigorous testing - Strategic Authority: Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives - New Experience Architecture: Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to