Job Description
The YMCA of Metropolitan Washington is seeking a mission-driven Association Director of Membership to lead Association-wide membership growth, engagement, retention, and member experience strategies. Reporting to the Chief Growth Officer, this role partners with branch and Association leaders to develop best practices, strengthen member services, and drive sustainable membership and revenue growth.
The ideal candidate is a strategic and collaborative leader who enjoys developing people, using data to drive decisions, building strong relationships, and creating exceptional member experiences that strengthen communities.
If you're passionate about helping people thrive while leading high-performing teams and driving organizational excellence, we invite you to join our team.
Qualifications
- Bachelor's degree required, Advanced degree preferred.
- Five or more years of progressive leadership experience in membership, operations, customer experience, hospitality, sales, or nonprofit leadership.
- Experience leading multi-site or multi-unit operations preferred.
- Strong strategic planning and project management skills.
- Demonstrated success growing revenue and improving customer engagement.
- Excellent communication and relationship-building abilities.
- Passion for developing people and building high-performing teams.
- Commitment to the YMCA mission and values.
Essential Functions
Lead Membership Growth - Lead the implementation Association-wide membership growth strategies.
- Increase lead generation, prospect engagement, and membership conversion.
- Strengthen referral programs, corporate memberships, and grassroots marketing.
- Partner with Marketing to execute integrated membership campaigns.
Elevate the Member Experience - Improve member onboarding and engagement.
- Increase retention through meaningful relationship-building strategies.
- Support Association-wide member engagement events and community-building initiatives.
- Improve Net Promoter Score and member satisfaction across all branches.
- Expand member participation in YMCA programs, volunteerism, and philanthropy.
Build High-Performing Teams - Coach and develop Membership Directors throughout the Association.
- Establish consistent operating standards and best practices.
- Lead Association-wide training in customer service, Cause-Driven Tours, membership engagement, and relationship-based membership practices.
- Foster a culture of accountability, collaboration, and continuous improvement.
Strengthen Operations - Partner with Membership Administration to optimize systems, reporting, and membership technology.
- Partner with Human Resources to support effective membership staffing and talent development.
- Ensure consistent implementation of Association-wide membership policies and partnerships.
- Monitor performance metrics and identify opportunities for improvement
Cause-Driven Leadership Competencies
- Mission Advancement: Incorporates the Y's mission and values into the organization's vision and strategies. Ensures community engagement; promotes the global nature of the Y. Leads a culture of volunteerism, ensuring engagement, inclusion, and ownership.
- Collaboration: Initiates the development of relationships with influential leaders to impact and strengthen the community. Is recognized as an inspirational community leader who navigates complex political and social circles with ease. Communicates to engage and inspire people within and outside the YMCA. Ensures that a talent management system is in place and executed effectively.
- Operational Effectiveness: Possesses penetrating insight and strong strategic and critical thinking skills. Invests resources in well-designed innovation initiatives. Creates a structure to deliver organization-wide results to achieve objectives. Develops and implements stewardship strategies. Determines benchmarks and ensures appropriate leadership to meet objectives.
- Personal Growth: Creates a learning organization. Effectively drives change by leveraging resources and creating alignment to expand organizational opportunities. Shares authority and demonstrates courage and humility. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
Required Certifications
Team Leader certification.
- Meaningful work that makes a lasting impact in our communities
- A collaborative, mission-driven leadership team
- Competitive salary: $95,000-$100,000 annually
- Comprehensive medical, dental, and vision insurance
- 10% YMCA retirement contribution after eligibility
- Generous paid time off and holidays
- Professional development and leadership training opportunities
- Complimentary YMCA family membership
Ymca Careers
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