Job Overview

We are seeking an Associate Social Strategy & Performance Director to lead the systems, strategy and performance engine behind our social work. Seated in Colle McVoy’s Earned and Influence practice, this role is responsible for defining how brands show up across platforms and ensuring social execution is planned, delivered and measured effectively.

 

This role owns channel strategy, editorial planning, publishing operations, community management, social listening and reporting frameworks across a group of accounts. The ideal candidate brings deep platform expertise, strong analytical thinking and the ability to build structured, scalable social systems across multiple brands.

Responsibilities

Social & Channel Strategy

• Lead development of social and channel strategies and playbooks that define the role of each platform within the broader marketing ecosystem on behalf of three to four brands
• Translate brand and business objectives into clear social approaches, content frameworks and engagement strategies
• Partner with brand strategy and content leads to shape overall social direction and priorities
• Maintain a strong point of view on how platforms are evolving and ensure brands are leveraging new features, formats and capabilities

Editorial Planning & Programming

• Lead development of editorial calendars and content programming across platforms
• Ensure the right balance of campaign, evergreen and reactive content
• Bring structure and consistency to how social content is planned and delivered

Publishing & Platform Operations

• Oversee publishing workflows and platform execution across accounts
• Ensure content is properly formatted, scheduled and delivered across channels
• Maintain platform hygiene and ensure best practices are followed

Community Management & Engagement Leadership

• Oversee community management across brands, ensuring consistent voice, responsiveness and engagement quality
• Establish and manage escalation protocols for customer service or sensitive issues
• Identify opportunities to strengthen engagement and community presence

Social Listening & Insights

• Oversee social listening to monitor brand mentions, sentiment and cultural conversations
• Surface insights, risks and opportunities to inform content and strategy
• Ensure listening is actively informing decision-making across teams

Reporting & Performance

• Lead development of reporting frameworks across weekly, monthly, quarterly and annual reporting
• Oversee the creation, maintenance and optimization of performance dashboards
• Ensure performance data is captured, organized and accessible across teams
• Translate data into clear insights, recommendations and optimizations
• Ensure performance learnings are shared and applied across teams

Thought Leadership & POVs

• Develop and communicate proactive and reactive POVs to clients on platform changes, trends and performance opportunities
• Translate emerging platform shifts and cultural moments into actionable recommendations for brands
• Help elevate the agency’s voice and credibility in social through strong, informed perspectives

Team Leadership & Management

• Manage and mentor social media managers, ensuring strong execution across channels
• Provide direction, feedback and support to improve day-to-day operations and output
• Establish clear processes and workflows to improve efficiency and consistency
• Drive standardization of best practices, tools and platform approaches across the agency

Qualifications

• Comfort working in fast-paced, evolving environments
• Bachelor’s degree in Marketing, Communications or related field (or equivalent experience)
• 6–10+ years of experience in social, content or creative roles, preferably within an agency environment
• Experience leading social content development across multiple brands or campaigns
• Experience managing or mentoring creative or creator teams

 

At the time of posting, the base salary for this position ranges from $100,000 to $120,000 Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.