PepsiCo

Associate Social Media Director

PepsiCo • $110K — $185K *
Plano, TX 75025In-Person
Consumer Technology
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; preferably in Marketing, Communications, or New Media.
  • 6-8 years of strategic and tactical experience in multi-channel marketing & social media.
  • Proven experience in leading social media teams and managing multiple direct reports.
  • Strong understanding of the social media marketing landscape and influencer marketing growth.
  • Familiarity with social media analytics tools and content publishing platforms.
  • Expert-level familiarity with platforms like Instagram, TikTok, and X.
  • Demonstrated consumer-centric mindset with strong empathy.
  • Ability to thrive in a fast-paced environment and work under pressure.

Responsibilities

  • Lead and manage a team of Social Strategists and Community Managers for brand social media strategies.
  • Oversee influencer and creator strategies in collaboration with Brand Teams and relevant stakeholders.
  • Manage existing social media capabilities and develop new ones, including Culture Calendar and Trend Reporting.
  • Stay updated on social media trends and best practices for continuous improvement.
  • Advocate for innovative ideas to enhance social media strategies.
  • Collaborate cross-functionally to ensure effective governance of social media programs.
  • Lead the overarching approach to social media analytics and report generation.

Benefits

  • Comprehensive benefits package including medical, dental, and vision plans.
  • Disability and dependent care reimbursement accounts.
  • Paid parental leave and various paid time off options including vacation and sick leave.
  • Employee Assistance Program (EAP) services.
  • Insurance options including accident, group legal, and life insurance.
  • Defined Contribution Retirement Plan.
  • Performance-based annual bonuses, targeted at 12% of salary.
Full Job Description
About the Role:

The PepsiCo Foods North America (PFNA) D3 Social Media Team is looking for a strategic, results-oriented Associate Social Director who thrives in a fast-paced, innovative marketing environment. Lead a team of Social Strategists and Community Managers responsible for delivering end-to-end social media marketing efforts for brands across both emerging and legacy channels within the social media ecosystem for the Quaker Oats Master Brand.

Responsibilities

This role will oversee both proactive and reactive consumer response, social strategy, and content creation for assigned brands within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, adept at leading high performing teams to deliver best-in-class brand experiences.

  • Lead a team of Social Strategists and Community Managers responsible for development and implementation of social media communication strategies in support of brand objectives
  • Oversee influencer / creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders
  • Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities
  • Stay informed of the latest social media related trends and best practices
  • Advocate for new ideas and approaches in support of continuous improvement / innovation
  • Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk
  • Lead overarching approach to social media analytics and help oversee report generation by team
  • Act as a key point of contact with Brand Marketing Leads

Compensation & Benefits:
  • The expected compensation range for this position is between $110,700 - $185,250.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
  • Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Bachelor's Degree required
  • Preferred: Concentration in Marketing, Communications and/or New Media preferred
  • 6-8 years of professional strategic and tactical multi-channel marketing & social media communications experience.
  • Experience successfully managing multiple direct reports and leading professional social media teams
  • Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing
  • Familiarity with a variety of social media analytics tools and content publishing platforms
  • Expert level experience with social and influencer platforms including Instagram, TikTok and X
  • Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything
  • Collaborative attitude with strong interdepartmental communication skills
  • Ability to work under pressure in fast paced environment
  • Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives
  • Creative thinker who can bring a brand voice to life across a variety of social media touchpoints
  • Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)
  • Entrepreneurial mindset - willingness to roll up your sleeves and get creative with their team


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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