Abbott

Associate Product Manager

Abbott • $78K — $156K *
Austin, TX 78745In-Person
Healthcare
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent experience.
  • MBA preferred for enhanced business acumen.
  • 2-4 years of experience in healthcare, medical devices, or marketing.
  • Solid understanding of business concepts and practices in a quality system environment.
  • Strong problem-solving and analytical skills.

Responsibilities

  • Manage global downstream marketing for transvenous pacemaker products.
  • Generate in-depth analyses of brand, market, and competitors.
  • Develop and execute annual marketing plans to boost product sales.
  • Create and implement impactful marketing campaigns.
  • Collaborate with commercial and finance teams to align strategies for execution.

Benefits

  • Comprehensive health and wellness benefits for employees and families.
  • Opportunities for professional growth and career advancement.
Full Job Description
JOB DESCRIPTION:

The Opportunity

The Associate Product Manager position works out of our Austin, TX location in the Cardiac Rhythm Management Division.

This is a fully onsite role.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

Abbott Cardiac Rhythm Management Global Marketing is looking for a strong individual that wants to make a difference in the Transvenous Pacemaker space. In this role, you will own a critical part of the commercialized transvenous pacemaker & accessories portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.

What You'll Work On
  • Manage LV product downstream marketing globally for assigned products and/or markets, providing marketing strategy, guidance, and support.
  • Generate expert level brand, market, and competitive analyses
  • Develop annual marketing plans to grow product sales, profit, and share
  • Create and execute marketing campaigns that generate measurable wins
  • Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans
  • Work closely with the U.S. Commercial team & Finance to ensure alignment
  • Gain buy-in from commercial leadership and ensure execution of marketing plans
  • Forecast product demand and sales for monthly, quarterly, and annual financial planning
  • Create competitive marketing strategies and tactics that defend and take share
  • Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
  • Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
  • Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution
  • Lead new LV product launches
  • Lead cross-functional teams in the development and execution of product launch plans and critical milestones
  • Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
  • Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
  • Identify market entry strategies with the Reimbursement team
  • Develop podium and publication plans with the Clinical team
  • Create market development plans with global marketing teams
  • Work with the education team in developing field and physician training plans and ensure optimal training execution
  • Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
  • Forecast launch demand to ensure adequate product supply
  • Develop KOL strategy and create physician champions for the product
  • Collaborate with Public Affairs in deciding and executing appropriate media communications
  • Track and report launch progress to senior leadership and key stakeholders regularly


EDUCATION AND EXPERIENCE YOU'LL BRING

  • Bachelor's degree Related field or an equivalent combination of education and work experience
  • MBA preferred
  • Minimum 2-4 years of related work experience with a strong understanding of specified functional area
  • Typically requires 2+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position.
  • Solid understanding and application of business concepts, procedures and practices.
  • Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations.
  • Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
  • Exercises judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions.
  • Has a sound knowledge of a variety of alternatives and their impact on their business unit.
  • Willing to travel 40%


Preferred Experience
  • Strong written and verbal communication capabilities required
  • Must know how to win friends & influence people
  • Must be proactive and results oriented
  • Proficiency with Microsoft Office suite of applications
  • Class III device product launch experience is strongly preferred
  • Demonstrated strategic thinking, and analytical skills


Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

The base pay for this position is
$78,000.00 - $156,000.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
CRM Cardiac Rhythm Management

LOCATION:
United States > Austin : 8701 Bee Caves Rd

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 50 % of the Time

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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