Cetera Financial Group

Associate Platform Services Specialist

Cetera Financial Group$70K — $95K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years experience in financial services technology or platform roles
  • 1-2 years hands-on experience with My Advice Architect (MAA)
  • Ability to work independently and take initiative
  • Understanding of MAA workflows like model building and proposal creation
  • Effective communication with technical and non-technical stakeholders
  • Analytical thinking and problem-solving skills

Responsibilities

  • Develop advanced expertise in My Advice Architect (MAA)
  • Independently deliver consulting, training sessions, and webinars
  • Create and maintain educational content for platform users
  • Collaborate with other departments to ensure alignment and support
  • Analyze platform usage trends to suggest improvements
  • Conduct individual consultations with advisors on MAA topics
  • Manage projects and initiatives related to platform enhancements

Benefits

  • Work with a high degree of autonomy
  • Opportunity to drive platform adoption and make tangible impacts
  • Develop educational content that shapes the advisor experience
  • Engage in continuous learning to enhance platform knowledge
  • Collaborate with diverse internal teams and external vendors
Full Job Description
Job Description

A Platform Consultant serves as a subject matter expert and independent contributor, responsible for delivering consulting engagements, developing educational content, and driving platform adoption across advisors and internal teams. This role operates with a high degree of autonomy and plays a key role in translating platform capabilities into practical, advisor-facing solutions.

The Platform Consultant contributes in the following ways:
  • Develop intermediate to advanced platform expertise and apply it to advisor engagements
  • Independently deliver consulting, training, and webinars
  • Create and maintain educational content and enablement materials
  • Collaborate across departments and act as a liaison between teams
  • Support adoption initiatives and improve platform utilization and outcomes
    Essential Duties and Responsibilities
    Platform Knowledge Excellence
  • Develop and maintain strong proficiency in My Advice Architect (MAA), including both core functionality and advanced features
  • Understand key business workflows for advisory-based business and how to optimize them within MAA
  • Analyze platform usage trends and identify opportunities to improve advisor efficiency and adoption
  • Investigate and help resolve MAA platform issues, identifying root causes and recommending solutions
  • Partner with platform vendors and internal teams to relay feedback, track defects, and support enhancements
    Platform Content Excellence
  • Create and deliver webinars, training sessions, and educational content for the MAA platform
  • Develop new training programs and webinar presentations aligned to advisor needs
  • Review and improve existing content for accuracy, completeness, and usability
  • Align content with best practices, business workflows, and adoption goals
  • Collaborate with internal teams (Training, Marketing, Compliance, Service) to develop and distribute content
    Consulting & Advisor Engagement
  • Conduct 1:1 consults with advisors on fundamental and intermediate MAA topics
  • Deliver channel trainings, webinars, and conference sessions to support adoption
  • Assess advisor usage and recommend improvements to increase productivity and satisfaction
  • Document advisor engagements accurately in Salesforce CRM
  • Contribute to development of consulting frameworks, assessments, and delivery materials
    Change Management & Project Execution
  • Take ownership of assigned projects and initiatives, ensuring timely and high-quality completion
  • Participate in platform roadmap discussions, release readiness, and adoption efforts
  • Support rollout of MAA enhancements through training, communications, and collateral
  • Act as a liaison across departments to coordinate efforts and ensure alignment
    What you need to have:
  • 3-5 years of experience in financial services technology, consulting, or platform-related roles
  • 1-2 years of hands-on usage of the MAA (Envestnet) platform
  • Demonstrated ability to work independently and take initiative
  • Understanding of key MAA workflows (model building, proposal creation, account servicing, trading and reporting)
  • Effective communication skills with both technical and non-technical stakeholders
  • Ability to manage multiple priorities and deliver high-quality work consistently
  • Collaborative mindset and ability to work across teams
  • Analytical thinking and problem-solving capabilities
  • Commitment to continuous learning and staying current on platform capabilities
    Compensation: The base salary range for this role in Dallas, TX is $70,000 - $95,000 plus a competitive performance-based bonus. Base salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Salary range may also differ significantly due to geography and cost of labor considerations.


About Cetera Financial Group

Cetera Financial Group is a network of independent broker-dealer firms that provide financial advice to individuals and small businesses. The company was founded in 2010 and is headquartered in El Segundo, California. Cetera Financial Group offers a range of services, including investment advice, financial planning, and insurance products. The company has over 8,000 financial advisors and manages over $200 billion in assets.
Learn more about Cetera Financial Group
Size
8,000 employees
Industry
Founded
2010

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