Associate Marketing Manager - Dasher Engagement & Earnings

DoorDash

• $108K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years of experience in marketing, growth, lifecycle, or related roles, ideally in a fast-paced environment
  • Proficient in data interpretation, with skills in Excel/SQL to analyze campaign metrics
  • Strong project management abilities to coordinate tasks across multiple teams
  • Clear and concise writing skills for creating effective Dasher-facing content
  • Collaborative team player comfortable working with cross-functional teams
  • Builder's mentality with interest in technology products affecting millions

Responsibilities

  • Execute go-to-market plans for earnings features across various communication channels
  • Support marketing A/B testing to understand pay mechanics and engage Dashers
  • Oversee day-to-day campaign execution including content creation and launch coordination
  • Partner with Product and Analytics to track engagement metrics and identify improvement opportunities
  • Conduct customer research to capture Dasher sentiment and inform marketing strategies
  • Prepare materials for cross-functional business reviews and track actionable follow-ups
  • Maintain comprehensive campaign documentation for continuous learning

Benefits

  • Comprehensive 401(k) plan with employer matching
  • 16 weeks of paid parental leave
  • Wellness and commuter benefits
  • Medical, dental, and vision coverage
  • 11 paid holidays and paid sick leave
  • Family-forming assistance and mental health programs
Full Job Description
About the Role

As an Associate Marketing Manager, Dasher Engagement, you'll help bring to life the marketing strategy behind two of the most important levers in the Dasher lifecycle: how Dashers earn, and how often they come back. You'll partner closely with product, marketing, research, and creative teams to execute campaigns, in-app messaging, and communications that build Dasher trust in our earnings products and reinforce the habits that keep Dashers dashing.

You'll support GTM launches for new pay and earnings features as well as always-on engagement and habituation programs, translating strategy into flawless day-to-day execution and reporting on what's working.
You're excited about this opportunity because you will...

A detail-oriented executor with a bias for action, you thrive on turning strategy into a plan, and a plan into a shipped campaign, while keeping an eye on the data that tells you whether it worked.

Key responsibilities:
  • Execute go-to-market plans for new and existing Earnings Experience and Habituation features, spanning in-app messaging, email, push notifications, and other Dasher-facing comms
  • Support marketing experimentation (A/B tests) that build Dasher understanding of pay mechanics and reinforce dashing habits, then translate results into recommendations for what to test next
  • Own day-to-day execution of campaigns: writing and QAing content, briefing creative, setting up in-app/CRM sends, and coordinating launch timelines across partner teams
  • Partner with Product and Analytics to track adoption, engagement, and satisfaction metrics for earnings and habituation initiatives, flagging opportunities as they emerge
  • Support customer research, in partnership with UXR and Audience Insights, to understand Dasher sentiment around pay transparency and engagement, and turn findings into actionable briefs
  • Help prepare materials for weekly cross-functional business reviews with Product, Brand, CRM, and Operations, and track follow-ups to closure
  • Maintain campaign trackers, briefs, and post-mortems so learnings compound across launches
We're excited about you because...
  • 2-4 years of professional experience in marketing, growth, lifecycle, or a related operating role, ideally in a high-growth, fast-paced environment
  • Comfortable with data - able to pull and interpret basic metrics (Excel/SQL a plus) to gauge whether a campaign or test is working
  • Strong project management instincts: you can take a plan, break it into steps, and drive it to done across multiple partner teams
  • A clear, concise writer who can turn a strategy into Dasher-facing copy and briefs that creative and CRM teams can execute against
  • A collaborative team player who's comfortable working across Product, Research, CRM, Brand, and Operations
  • A builder's mentality - you're excited about technology products that impact millions of Dashers, and you want to grow your career in marketing at DoorDash

We expect this position to be filled by 11-24-26

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:
  • For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
  • For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).


The national base pay range for this position within the United States, including Illinois and Colorado.

$108,800-$160,000 USD

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