Agency:
Golin Ketchum

Job Function:
Data and Analytics

Job Subfunction:
Data Science and Analytics

Job Description:
Overview:
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!
This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.
Responsibilities:
Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients

Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth

Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.

Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis

Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients

Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI

Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client's main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client

Serving as a specialist and advisor in research and analysis, to include:

Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices

Participating in or driving analytics projects and initiatives

Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business

Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business

Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.

Qualifications:
3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary

Strong orientation toward client service and teamwork

Strong business acumen and understanding of the communications landscape

Management experience

The ability to work on multiple projects concurrently

Excellent client management skills with the ability to communicate professionally and proactively

A team mentality and desire to collaborate with co-workers across multiple geographies

Strong statistical, writing, and public speaking/presentation skills

Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.

Expertise in any or all of the following:
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture

Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons

SEO/SEM analysis and relevant tools

Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data

Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice