About the Role

Fanatics Collectibles is seeking an Associate Trade Marketing Manager to own the day-to-day programming, execution, and optimization of our in-store screen network. This role will sit within the Trade Marketing team and be responsible for ensuring screen content is current, accurate, operationally sound, and aligned with product launches, in-store priorities, and account needs.

This person will serve as the central operator of the screen network - managing content intake, QA, deployment, programming logic, and vendor coordination, while partnering cross-functionally with trade marketing, creative, sales, product marketing, and account-facing teams.

The ideal candidate is a highly detail-oriented executor with experience in digital signage, content operations, and cross-functional production workflows.

This position reports to the Global Trade Marketing Manager. This is an in-office position (NYC or LA).

What You'll Do

Screen Network Programming & Execution

• Own the day-to-day operation of the in-store screen network across Fanatics Collectibles locations and partner environments.
• Program screen content based on release calendars, marketing priorities, store needs, and product availability.
• Ensure screens are always current, accurate, and reflective of what is actually happening in-store.
• Manage launch sequencing across the network, including pre-launch, launch, and post-launch content rotations.
• Execute content planning that balances hero products, chase items, and more attainable products to create a compelling customer-facing experience.
• Oversee multi-screen behavior and logic, including takeovers, content spreads, resets, and network consistency.

Content Intake, Asset Management & QA

• Manage content intake from internal and external sources, including marketing toolkits, sell sheets, product-and-packaging materials and PDP content.
• Review, organize, and prepare assets for deployment across the screen network.
• Conduct QA on all creative and product assets before launch to ensure accuracy, quality, formatting, and compliance with programming standards.• Identify missing or incomplete assets early and work cross-functionally to close gaps before launch windows.

Cross-Functional Coordination

• Partner closely with Trade Marketing, Brand Creative, Product Marketing, Sales, and Operations teams to align screen content with broader commercial priorities.
• Ensure screen programming reflects the realities of the field, including inventory availability, account tiering, and assortment differences.
• Adjust programming as needed to support store-specific or account-specific needs.
• Maintain strong internal communication so stakeholders understand timing, requirements, and execution status for upcoming screen content.

Vendor Management & Technical Coordination

• Serve as the primary day-to-day contact for screen network vendors and CMS/platform partners.
• Submit content requests, coordinate updates, and manage troubleshooting related to screen playback, scheduling, and system issues.
• Monitor network performance and flag issues proactively to minimize downtime or content errors.
• Help improve operational workflows with vendor partners over time to increase efficiency and reliability.

Optimization & Continuous Improvement

• Continuously evaluate the effectiveness of screen programming, workflows, and templates.
• Identify opportunities to improve content operations, asset standards, deployment processes, and programming logic.
• Recommend process improvements that reduce manual work, improve speed to launch, and increase accuracy across the network.
• Support the development of repeatable best practices for screen programming as the network grows.
• Oversee and monitor monthly budget spends

What Success Looks Like

• Screens are never stale, incorrect, or disconnected from current commercial priorities.
• Weekly releases and major product launches are reflected seamlessly and on time.
• Screen content consistently aligns with what stores carry and what customers can buy.
• Cross-functional partners trust the screen network as an accurate and reliable channel.
• Vendor coordination is smooth, responsive, and proactive.
• Internal escalations from shops or teams are minimal due to strong execution and QA.

Experience Needed

• 4+ years of experience in content production, digital signage, content operations, or related execution-focused marketing roles.
• Experience working in a CMS, digital signage platform, or other content programming environment.
• Strong operational and project management skills, with the ability to manage multiple timelines and priorities simultaneously.
• Exceptional attention to detail and a strong QA mindset.
• Experience coordinating across creative, marketing, sales, and operational stakeholders.
• Strong problem-solving skills and comfort working through ambiguity in fast-moving launch environments.
• Ability to manage external vendors and troubleshoot execution issues with urgency and clarity.
• Understanding of collectibles, retail environments, licensed products, or consumer goods is preferred.

Ideal Profile

• Highly detail-oriented and process-driven.
• Strong executor who thrives in running systems day-to-day.
• Comfortable owning recurring workflows and keeping many moving pieces organized.
• Practical, reliable, and solutions-oriented.
• Able to move quickly without sacrificing quality or accuracy

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$85,000-$110,000 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$95,000-$120,000 USD