Keurig Dr Pepper

Associate Manager, Sponsorships

Keurig Dr Pepper • $76K — $90K *
Frisco, TX 75034In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field required.
  • 3+ years experience in marketing, sponsorship, or entertainment agency.
  • Strong written and verbal communication skills.
  • Experience presenting to senior leadership.
  • Budget management expertise.

Responsibilities

  • Monitor industry trends and identify new sponsorship opportunities.
  • Manage project execution, including asset reviews and evaluations.
  • Coordinate with creative and sales teams for effective sponsorship activation.
  • Conduct post-analysis to assess asset performance and ROI.
  • Lead relationship management with sponsors and cross-functional partners.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Paid time off including vacation and parental leave.
  • 401k plan with company matching contributions.
  • Tuition reimbursement programs.
  • Annual performance-based bonus opportunities.
Full Job Description
Job Overview:

The Associate Manager, Sponsorships plays an integral role in bringing KDP brands to life in conjunction with our key brand and sponsorship objectives. This position sits on our Connected Media Team and requires strong personal initiative, accountability, a drive to seek new ideas, and the ability to approach a project with a strategic lens. The position is accountable for developing strategic plans for our sponsorship portfolio both in and out of venue as well as at retail in addition to managing partner relationships and driving commercial alignment to achieve business goals. This position supports the Manager and/or Sr. Manager, Sponsorships and the ideal candidate will bring 3+ years of progressive marketing or related sports and entertainment experience along with a leadership style that infuses inspiration with a passion for making an impact.

KEY RESPONSIBILITIES:
  • Industry Intelligence and Business Knowledge
    • Strong pulse on the sponsorships, sports and entertainment industry to bring newsworthy knowledge to the team that impacts current partnerships and encourages new opportunities
    • Develop strong commercial knowledge and business acumen to support annual planning.
    • Ensure communication is fully integrated with all brand consumer touch points.
    • Support creative agency management; from brief writing through execution in order deliver clear and concise strategic consumer messaging on all initiatives.
    • Use entrepreneurial approach to identify new and better ways of thinking that deliver excellence in all executions.
  • Flawless Project and Partnership Management:
    • Leverage strong project management discipline to deliver contractual asset reviews, sponsorship execution, and post analysis for partnership portfolio.
    • Lead development of branded signage, POS, packaging, activation, and promotions. Collaborate with Sales, Marketing, Sponsor, and Agency partners on sponsorship execution. Gain input and alignment from Sponsorship leadership.
    • Lead post-analysis, inclusive of asset optimization, valuation and ROI modeling.
    • Manage and maintain partner relationships as the main point of contact and conduit to KDP.
  • Success Measurement
    • Show ability to support and lead negotiation dialogues with assigned partners
    • Use data-driven insights to drive speed to decision-making.
  • Manage assigned budgets working in conjunction with cross-functional partners.
    • Set high performance standards, measures for success and adjust plan to deliver against growth agenda.
  • Demonstrate Leadership and Secure Alignment Across the Organization
  • Gain alignment from key stakeholders as needed, integrate and collaborate with creative teams, brand, sales, cross-functional, team and agency partners to execute plans.
  • Embrace an agile mindset to deliver on growth priorities with speed through adaptability, agility and innovative approaches.
  • Work proactively with assigned Sales Teams to provide appropriate asset mix to drive the business
  • Cultivate a High-Performing Team
    • Deploy general manager mindset to support the development of assigned brands' strategic sponsorship initiatives to deliver our business objectives
    • Help drive and maintain the unique KDP culture; own personal development to grow in our organization.
    • Create an inclusive environment and inspire others to take action through authentic leadership, passion, and commitment to winning.


CHARACTERISTICS OF SUCCESS
  • PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • OPTIMISTS WITH AN ENTREPRENEURIAL SPIRIT: Optimists who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.
  • DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get work done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
  • DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
  • INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the "What" and the "How." Strives to elevate the team versus seeking personal gain.


Total Rewards:
  • Salary Range: $76,400 - $90,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:

QUALIFICATIONS
  • Bachelor's degree with a major in Marketing or related field.
  • Minimum three years of marketing and/or industry experience with a Fortune 500 CPG corporation, a Major League Team or a Sponsorship / Entertainment agency
  • Strong written and verbal communication skills.
  • Experience delivering presentations to senior leadership.
  • Astute budget management skills.


This role is based at the KDP Frisco, TX office location and requires approximately 10% travel.

BENEFITS

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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