Keurig Dr Pepper

Associate Manager, Retail Media

Keurig Dr Pepper • $76K — $100K *
Burlington, MA 01803Hybrid
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Business, Communications, or a related field preferred.
  • 3+ years of experience in retail media planning, buying, and measurement with a focus on on-site media.
  • Experience with both National Media and Retail Media Networks like Amazon Advertising and Walmart Connect preferred.
  • Strong financial acumen to analyze media costs and return on ad spend (ROAS).
  • Proven experience managing agency relationships and project timelines.
  • Technical proficiency in Excel (including pivot tables) and PowerPoint, plus familiarity with media tools such as DSPs.
  • Ability to effectively influence and collaborate across various departments.

Responsibilities

  • Support integrated media plans for a portfolio of brands, ensuring a comprehensive approach to media activation.
  • Collaborate with sales, omnichannel marketing, and brand teams to create retail media plans that align with overall business goals.
  • Maintain and manage the master retail media calendar to avoid scheduling conflicts and ensure we meet Joint Business Plan (JBP) commitments.
  • Proactively audit media plans to identify inefficiencies and generate savings for reinvestment.
  • Coordinate asset requirements with Brand and Shopper agencies for 'Shopper-ready' assets during national shoots.
  • Aggregate performance data from various sources to provide insights into 'Total Commerce' successes to leadership.
  • Implement real-time optimizations based on campaign performance data to maximize media ROI.

Benefits

  • Medical, Dental, and Vision insurance options.
  • Disability coverage and various Paid Time Off policies including parental leave, vacation, and sick leave.
  • 401k plan with company match.
  • Tuition Reimbursement for further education.
  • Mileage reimbursement for work-related travel.
  • Annual bonus based on performance and eligibility.
Full Job Description
Job Overview:

Keurig Dr Pepper is seeking an Associate Manager, Retail Media to coordinate the development and execution of key retail media marketing plans. In this role, the Associate Manager of Retail Media will be responsible for overseeing KDP's retail media investments, working with National Media efforts to ensure full-funnel, tightly orchestrated media activation.

Primary responsibilities include owning the master retail media calendar for a portfolio of KDP brands, identifying investment inefficiencies or overlaps, and acting as the primary connector between Media and Shopper agencies. The ideal candidate can effectively own the completion of large retail media plans by holding agencies accountable to timelines and supporting leadership in evaluating the performance of media execution to fuel in-flight optimizations. You will operate with autonomy to drive media return and ensure our brand comms and commercial priorities align with our retailer activation.

What you will do:

  • Drive Campaign Development: Support the retail media portion of Integrated Media plans across a portfolio of brands, ensuring a full-funnel approach across KDP's connected Paid, Earned, Shared and Owned Media approach.


  • Support Commercial Efforts: Partner with Sales, Commercial, Omnichannel Marketing and Brand teams to develop retail media plans designed to hit company-wide goals


  • Own the "Single Source of Truth": Develop and maintain the master retail media calendar for a portfolio of brands, ensuring total visibility of all retail activity to prevent scheduling conflicts, ensure we hit JBP commitments and meet sales objectives


  • Drive Investment Efficiency: Proactively audit media plans to identify overlaps and opportunities for coordination, directly generating media savings to reinvest.


  • Optimize Asset Development: Coordinate asset requirements between Brand and Shopper agencies to ensure "Shopper-ready" assets are captured during National shoots,


  • Unified Performance Analysis: Aggregate performance data from disparate sources (Retailers, buying platforms, MMM, etc. ) to provide leadership with a holistic view of "Total Commerce" success in conjunction with our Measurement team.


  • Make Real-Time Media Optimizations: Go from insights on campaign performance to action in flight to ensure media plans maximize return.


Total Rewards:

  • Salary Range: $76,400 - $100,000


  • Actual placement within the compensation range may vary depending on experience, skills, and other factors


  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility


Requirements:

  • Bachelor's degree in marketing, Business, Communications, or a related field is preferred.


  • 3+ years of experience in planning, buying and/or measuring retail media with a focus on on-site media.


  • The "Hybrid" Background: Experience working with both National Media (Programmatic, Social, Video) and Retail Media Networks (Amazon Advertising, Walmart Connect, Roundel, etc.) is preferred.


  • Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.


  • Agency Management: Proven experience managing agency scopes, timelines, and deliverables.


  • Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).


  • Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making


  • Critical Thinking: Ability to look at two separate spreadsheets (Brand vs. Shopper) and visualize the conflict or opportunity between them.


  • Ability to travel ~10% of time.


About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

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Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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