Canadian Tire

Associate Manager, Customer Strategy

Canadian Tire$64K — $106K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or related fields.
  • Strong business acumen for understanding challenges and identifying opportunities.
  • Demonstrated leadership in managing multiple projects and driving outcomes in dynamic environments.
  • Advanced analytical skills for structuring business questions and deriving actionable insights from data.
  • Proficiency in Excel and experience with large datasets for analysis and insights generation.
  • Experience in using customer research to inform strategic decisions and uncover growth opportunities.
  • Ability to link customer behaviors with commercial and enterprise priorities.
  • Excellent communication skills for crafting materials for senior stakeholders.

Responsibilities

  • Lead the development of customer strategies that drive growth and competitive advantage.
  • Independently manage strategic projects, guiding initiatives from insight to execution.
  • Identify customer needs and market opportunities through research and analytics.
  • Generate innovative recommendations for improving customer acquisition, engagement, and retention.
  • Collaborate with cross-functional teams to address business challenges and support decision-making.
  • Analyze complex datasets to distill actionable insights and support strategic initiatives.
  • Prepare clear, compelling presentations and recommendations for executives.

Benefits

  • Comprehensive benefits and retirement programs
  • Performance incentives and Continuing Education Programs
  • Additional perks to support employee well-being
  • Career growth opportunities and product discounts
Full Job Description
What you'll do

As an Associate Manager, Customer Strategy, you will help shape customer growth strategies by turning customer insights, analytics, market intelligence, and competitive assessments into clear, actionable business recommendations. You will work with cross-functional partners across the organization to identify growth opportunities, strengthen customer value perceptions, and support strategic decision-making.

  • Lead and contribute to the development of customer and value strategies that drive growth and build competitive advantage.
  • Independently lead strategic projects and workstreams, navigating ambiguity, managing stakeholders, and driving initiatives from insight to execution in an agile manner.
  • Identify customer needs, behaviours, pain points, and market opportunities through research, analytics, and insights.
  • Generate strategic recommendations and innovative ideas that improve acquisition, engagement, retention, and customer value perception.
  • Partner with Marketing, Loyalty, Pricing, Merchandising, Customer Experience, Analytics, and other teams to solve business challenges and inform decision-making.
  • Analyze large and complex datasets to identify actionable insights, quantify opportunities, and support strategic recommendations.
  • Translate complex insights into clear, compelling executive-ready presentations, business cases, and recommendations.
  • Influence decisions through structured problem solving, data-driven analysis, and strong strategic storytelling.


What you bring

  • 3-5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
  • Strong business acumen with the ability to quickly understand business challenges, identify opportunities, and develop practical, customer-focused solutions.
  • Demonstrated ability to lead projects or strategic workstreams, manage multiple priorities, and drive outcomes in a fast-paced, evolving environment.
  • Advanced analytical and problem-solving skills, with the ability to structure ambiguous business questions and translate data into actionable recommendations.
  • Advanced Excel skills and experience working with large datasets, including data manipulation, analysis, modeling, and insight generation.
  • Experience using customer research and analytics to inform business decisions and identify growth opportunities.
  • Ability to connect customer needs and behaviors to commercial outcomes and enterprise priorities.
  • Excellent communication and presentation skills, including experience developing materials for senior stakeholders.
  • Strong collaboration and relationship-building skills across cross-functional teams.
  • A curious, customer-centric mindset with a passion for understanding customer behaviour, uncovering insights, and continuously improving the customer experience.


We're always looking for great talent! In addition to competitive pay, we offer:

  • Comprehensive benefits and retirement programs
  • Performance incentives, Continuing Education Programs
  • Other perks to support your well-being
  • Career growth opportunities and product discounts


Broadband Salary range: $64,000.00 and $106,000.00 CAD Annual.

Our typical hiring range is between $64,000 and $85,000 CAD Annual. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-NV1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Canadian Tire

Canadian Tire Corporation, Limited is a Canadian retail company which sells a wide range of automotive, hardware, sports and leisure, and home products. Some stores also sell toys and food products. It operates through a network of more than 1,700 retail and gasoline outlets across Canada. The company was founded in 1922 and is headquartered in Toronto, Ontario.
Learn more about Canadian Tire
Size
13,435 employees
Industry
Founded
1922
NASDAQ

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