SUMMARYThe CRM Associate Manager drives revenue and engagement across Email, SMS, and in-app CRM by owning campaign strategy, execution, and performance optimization. This role translates business priorities into high-performing CRM programs across tentpoles, promotions, launches, and TikTok Shop CRM, ensuring alignment with Marketing, Digital, and E-commerce.
This individual leads creative briefing, testing, and lifecycle optimization to continuously improve performance and customer experience. The ideal candidate is both a strong operator and strategic thinker, with a data-driven mindset and a sharp understanding of how creative, timing, and segmentation drive results. This role reports to the Director of CRM.
RESPONSIBILITIES- Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
- Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
- Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
- Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
- Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and Tiktok Shop CRM, ensuring accuracy and on-time delivery
- Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
- Own TikTok Shop CRM strategy, execution, QA, and optimization
- Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
- Co-lead quarterly creative performance reviews, identifying and scaling best practices
- Proactively identify and resolve issues to minimize impact on campaign performance
- Identify opportunities to improve execution efficiency, QA processes, and overall campaign performance
REQUIREMENTS- 2+ years of experience in CRM, lifecycle marketing, or digital marketing
- Strong experience in Email and SMS marketing
- Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
- Familiarity with CDPs, segmentation, and lifecycle journeys
- Strong attention to detail with a focus on execution accuracy and QA rigor
- Data-driven mindset with the ability to translate insights into action
- Strong cross-functional collaboration and project management skills
- Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
- Proactive, solutions-oriented mindset with strong ownership and follow-through
- Interest in beauty, e-commerce, and customer experience
