Associate Manager, Amazon Retail Media Marketing

$109K — $143K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Business Administration, Analytics, or related field.
  • 5+ years of relevant experience in eCommerce, retail media, or digital commerce marketing, or 3+ years with an advanced degree.
  • Proven experience leading cross-functional work through influence.
  • Experience owning retail media strategy and performance across major retailers.
  • Strong digital commerce fluency and knowledge of media-to-shelf linkage.
  • Demonstrated ability to translate data into decisions with comfort on reporting and performance diagnostics.
  • Strong communication and executive storytelling skills.

Responsibilities

  • Own the Brand eCommerce acceleration strategy on Amazon aligned to business objectives.
  • Define quarterly performance plans and measurable targets, translating strategy into actionable eCommerce actions.
  • Lead investment tradeoff recommendations within Brand retail media, optimizing toward key KPIs.
  • Manage Amazon workstreams for new product launches, ensuring coordination with internal teams.
  • Translate brand strategies into Amazon activation plans, partnering with sales on pricing and trade guidance.
  • Lead execution with retail agency on performance briefs and weekly optimizations.
  • Coordinate efforts to close conversion blockers aligned with digital shelf readiness.

Benefits

  • Subsidized health care plans and maternity/paternity/adoption leave.
  • Flexible work arrangements and vacation purchase options.
  • Access to recreation and fitness centers, childcare, and counseling services.
  • Career development opportunities through profit-sharing and long-term incentives.
Full Job Description

ABOUT THE ROLE

As Associate Manager,Amazon Retail Media Marketing,you are the owner ofAmazonperformance for a keybrand- Ziploc or Glade,with a sharp focus on retail media strategy and execution. You drive profitable growth and share gains by translating big business goals into clear investment decisions, performance targets, and an operating rhythm that consistently converts insights into results.

You thrive in the detailssetting sharp briefs, guiding optimization priorities, and ensuring bestinclass executionwhile partnering closely with Brand, Sales, Finance, Supply & Planning, andagencyas your executional extension. You proactively remove conversion blockers by connecting media to the digital shelf.

KEY RESPONSIBILITIES

eCommerce Strategy & Performance Ownership

Own theBrandeCommerce acceleration strategy on Amazon, aligned to business and commercial objectives (growth, profitable share, conversion).

Define quarterly performance plans, priorities, and measurable targets; translate business strategy into eCommerce actions across media-to-shelf levers.

Lead investment tradeoff recommendations withinBrandretail media (allocation by segment/tactic/funnel), grounded in performance data and commercial impact, optimizing toward key KPIs such as DPVT, ROAS, NTB, share, CVR, while running structed test and learn programs.

Lead Amazon workstreams for NPD launches: develop Amazon-first launch plans for innovation,create&executeNPD launch frameworks; coordinate with innovation, brand, sales, and supply chain for launch readiness.

Commercial & brand activation support:translatebrand strategies into Amazon activation plans, partnering with sales on assortment, portfolio health, pricing, and promo guidance.Support upper funnel activations within the Amazon ecosystem with the brand team.

Retail Media Execution Leadership

Partner withretailagencyto lead execution, including performance briefs, pacing, QA, and weekly optimization decisions that drive in-flight changes.

Establish and run a weekly operating cadence (e.g., WBR) that drives decisions, clear actions, and measurable performance improvement.

Own test-and-learn agenda for retail media (new formats, targeting, creative learnings, measurement approach) and ensurelearnings arecaptured and applied.

Media-to-Shelf Integration & Conversion Improvement

Lead coordination to close conversion blockers by aligning retail media with digital shelf readiness (PDP content gaps, search discoverability inputs, merchandising readiness, and ratings/reviews signals).

Partnerwith internal teams to ensure tentpoles, launches, and recovery moments are supported by cohesive execution plans across media, content, promo, and operational readiness.

Insights & Decision-Making

Track and analyze performance across tactics; diagnose drivers, identify opportunities, and translate insights into prioritized actions.

Build executive-ready performance narratives (what happened, why, what we9re doing next) to inform stakeholders and accelerate decision-making.

Partner with Finance and relevant teams to support ROI orientation and guardrails that protect profitability while driving growth.

Track Amazon ecosystem shifts and propose scalablepilots;drive learning agendas across mediaand digital shelf.

Collaboration, Influence & Partner Leadership

Serve as a primary cross-functional point of contact forBrandAmazonacceleration, aligning internal stakeholders to shared priorities and timelines.

Lead agency/vendor partnership management to ensure timely, high-quality execution and continuous improvement.

Collaborate through relevant planning processes (e.g., S&OP touchpoints as applicable) to ensure eCommerce plans are executable and aligned to supply realities.

Competitive & Retail Landscape Monitoring

Monitor retailer/platform changes, competitive activity, and digital commerce trends to identify risks/opportunities and inform strategy.

Translate platform and shopper dynamics into actionable recommendations forBrandperformance improvement.

REQUIRED EXPERIENCE YOU9LLBRING

Bachelor9s degree in marketing, Business Administration, Analytics, or related field with 5+ years of relevant experience in eCommerce, retail media, digital commerce marketing, shopper marketing, omnichannel marketing with demonstrated performance, or advanced degree with 3+ years relevant experience

Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCES AND SKILLS

Proven experience leading cross-functional work through influence and managing external partners/agencies.

Experience owning retail media strategy and performance across major retailers/marketplaces (in-house or agency), including investment tradeoffs and optimization governance.

Strong digital commerce and retail media fluency (retailer ad ecosystems, onsite search, and media-to-shelf linkage).

Demonstrated ability to translate data into decisions (insights 12 actions), including comfort with retailer reporting, digital shelf signals, and performance diagnostics.

Experience building operating cadences (e.g., weekly business reviews), driving accountability, and improving execution quality through partners.

Strong commercial/financial acumen and ability to operate with profitability guardrails.

Strong communication, stakeholder management, and executive storytelling skills.

Familiarity with tools/data sources such asProfitero,Vendor Central,retailer tools, and performance reporting platforms (exact toolset not required).

JOB REQUIREMENTS

This role is eligible for domestic relocation

Office work environment: Remote work available once a week for eligible employees

Travel <10%

BENEFITS AND PERKS

SC Johnson9s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based oncompany profitability, job level and years of service. As a family company, we9re committed to providing benefits such as subsidized health care plans,maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more. Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract ofemploymentand the position remainsat-will.

The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 109,200.00 USD - 143,325.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we9re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.

Similar Jobs

More Jobs at

More Retail & Consumer Goods Jobs

Find similar Associate Manager, Amazon Retail Media Marketing jobs: