Role reports to:Amazon Activations Manager, HPC
Location:North America, United States, New Jersey, Summit
Work Location:Fully Remote
What you will doAssociate Manager, Amazon Influencer and ActivationsLead the activation of Amazon-centric customer marketing programs, including:- Influencer marketing campaigns (paid and organic), out-of-home (OOH) media and experiential activations, sampling programs that drive trial, consideration and conversion, and onsite merchandising
- Partner with internal teams and agencies to bring social-first ideas to life in ways that feel culturally relevant, authentic and performance-driven
- Ensure all programs are designed to drive measurable business impact, not just awareness or engagement
Paid & Organic Amplification- Support the development and execution of paid amplification strategies to extend the reach and effectiveness of influencer and marketing campaigns.
- Collaborate with media and performance teams to align messaging across paid media, organic social and onsite placements
- Identify opportunities where organic momentum (social buzz, creator content, cultural moments) can be scaled through paid tactics on Amazon and beyond
Amazon Onsite Optimization- Own and execute onsite optimization levers that influence consumer consideration, including: PDP recommendation optimizations, brand store build-outs and refreshes, backend keyword strategy and discoverability enhancements
- Work closely with onsite, SEO and performance teams to ensure content and merchandising strategies reflect current consumer language, trends and behaviors
- Continuously identify opportunities to improve the shopper journey and elevate brand storytelling on Amazon
Cross-Functional Collaboration- Serve as a highly collaborative partner across brand, media, creative, agency, sales, operations and analytics teams
- Manage multiple workstreams simultaneously while ensuring alignment, clear ownership and timely execution
- Navigate ambiguity and complexity with confidence, proactively identifying risks and solutions
Performance & Optimization- Track campaign and onsite performance to assess what is driving consideration, engagement and sales
- Translate insights from performance data, social trends and consumer behavior into clear recommendations and optimizations
- Support ongoing test-and-learn approaches to evolve customer marketing strategies over time
What's in it for youAnnual base salary for new hires in this position ranges:
$110,500.00 - $156,000.00
This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
