Role SummaryAs Associate General Counsel, Product and Consumer, you will lead the legal team supporting Rivian's entire consumer journey - from vehicle sales, financing, and delivery through service, ownership, and everything in between. You will manage and develop a team of experienced attorneys and legal professionals covering consumer sales and retail, field and mobile service, product counseling, marketing and brand, and consumer go-to-market launches, while personally advising Rivian's executive and business leadership on its most complex and highest-visibility consumer matters. This is a Director-level role requiring both deep subject-matter expertise in consumer protection, retail, and product law and the people-leadership skills to run a high-performing, fast-moving legal team in service of Rivian's mission to Keep the World Adventurous Forever.
Responsibilities- Lead the Product and Consumer Legal Team: Manage, mentor, and develop a team of attorneys and legal professionals - setting priorities, allocating workload across business partner groups, and managing outside counsel relationships and budgets.
- Counsel on Consumer Sales & Retail Transactions: Advise on new and used vehicle sales and financing, leasing structures, trade-in programs, vehicle delivery, title and registration, Know Your Customer and fraud checks, consumer financial services and related licensing, and consumer-facing policies across Rivian's digital retail platforms (rivian.com, Shop, Account, App, and T2D).
- Advise on Product Counseling & Consumer Protection: Counsel on other products connected to vehicle sales, including optional products, primary auto coverages, Adventure Gear and Gear Shop, consumer software subscriptions (Autonomy+, Connect+, and related platforms), as well as advising on product feedback and market insights, regulatory complaints, and pre-owned vehicle sales - ensuring compliance with Section 5 of the FTC Act, Consumer Product Safety Commission regulations, and state dealer advertising and consumer protection laws.
- Support Marketing, Brand & Commercial Strategy: Advise Marketing on owned and paid media, influencer and brand ambassador agreements, sponsorships, experiential marketing and events, eCommerce, creative content, and sweepstakes and promotions, while helping shape Rivian's broader commercial strategy for consumer products.
- Drive Consumer Go-to-Market Launches: Support international and U.S. go-to-market planning and new location launches, financial services licensing support, and cross-functional program management for new market and product launches.
- Scale Legal Operations: Build and maintain scalable legal resources - including terms of use and website publication programs, contract templates and self-serve tools, AI enablement for the legal team, and knowledge management - to support Rivian's growing commercial footprint.
- Own Team & People Programs: Lead employee programs, rewards, and team-management initiatives for the Product and Consumer Legal team, and perform other legal and general business matters as assigned.
Qualifications- Experience: 10-15+ years of legal experience with significant depth in consumer protection, retail/e-commerce, product counseling, or related regulatory practice, gained in-house and/or at a reputable law firm.
- Education: J.D. degree from an ABA-approved law school and an active member in good standing of at least one U.S. State Bar.
- People Leadership: Proven experience managing, mentoring, and developing a team of attorneys and legal professionals, including allocating workload, setting priorities, and managing outside counsel relationships and budgets.
- Regulatory Depth: Strong working knowledge of consumer protection frameworks (e.g., FTC Act Section 5, CPSC regulations, state UDAP statutes), retail and e-commerce law, and marketing/advertising compliance.
- Business Partnership: Demonstrated ability to build trusted relationships with Sales, Service, Marketing, Product, and Engineering teams and translate business priorities into pragmatic, solutions-oriented legal advice.
- Communication: Exceptional written and oral communication and negotiation skills, with the ability to distill complex legal issues for both legal and non-legal audiences.
- Compass Values Alignment: You embody our core Compass Values in every interaction:
- Come Together: You prioritize "we before me," fostering a collaborative, respectful environment that thrives on diverse perspectives.
- Ask Why: You have a relentless pursuit of better methods, challenging conventional legal thinking to drive progress.
- Stay Open: You maintain humility and a first-principles approach, operating comfortably within "organized chaos" to foster innovation.
- Zoom Out: You look at the big picture, understanding how individual legal decisions impact our mission and the planet for generations.
- Over Deliver: You are intrinsically motivated to go beyond the brief, ensuring we leave the world better than we found it.
- Travel: Willingness to travel 10% of the time.
- Bonus Points
- Experience in the automotive, mobility, or consumer technology industry.
- Experience scaling legal operations or legal technology tools (e.g., contract lifecycle management, AI-enabled legal workflows).
- Big Law background in consumer protection, retail, or product counseling before going in-house.
Pay DisclosureThe salary range for this role is $218,800 - $340,675 for San Francisco/Bay Area based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.
The successful candidate may be eligible for annual performance bonus and equity awards.
