Job DescriptionThe
Associate Director will act as Campaign Development Lead (CDL) responsible for the identification, design, execution, oversight, and optimization of the US Oncology Health Care Provider (HCP) marketing campaigns and programs that that support the strategic imperatives for Gynecological Cancers indications in our Company.
Primary Responsibilities:- Leading the development of HCP marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
- Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
- Ensuring all tactics align to the customer experience plan and achieve desired customer experience. Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
- Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.
- Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
- Contributing to the development of the brand building tools.
- Working collaboratively with multiple internal teams including, PAN ADTs, Patient Strategy and Digital Innovation team, Market Research, Analytics, and Operations.
- Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
- Managing applicable budgets.
- Evaluating the revalidation of marketing and digital assets.
- Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
- Demonstrating our company's Ways of Working principles.
- Conducting all activities in full compliance with our company policies, values, and standards.
Required experience and skills:- Bachelor's degree
- Minimum of 4 years' experience in marketing, marketing communications, or marketing support of pharmaceutical products
- Demonstrated ability to execute a brand or customer marketing strategy.
- Experience and success in cross-functional leadership and teamwork.
- Strong knowledge of marketing principles.
- Campaign and Message development experience.
- Excellent planning and presentation skills.
- Strong communication skills.
- Agency/vendor management skills.
Preferred Experience and Skills:- Experience in US HCP marketing, HCP marketing communications, or US HCP marketing support of pharmaceutical products.
- Knowledge/experience with the Oncology and Gyn Indications.
- Familiarity with Agile, and/or our Company's Experience Marketing Model
- Knowledge of Company commercial, regulatory, and legal compliance policies.
- Experience in the end-to-end Medical/Legal (Promotion Review Team) review and delivery process.
- Veeva/PromoMats experience.
- SAP experience.
Position location: Upper Gwynedd, PA OR Remote
Required Skills: Adaptability, Content Creation, Creativity, Digital Marketing, Email Marketing, Media Planning, Omnichannel Marketing, Oncology Marketing, Project Management, Social Media Marketing, Strategic Thinking, Vendor Relationship Management
Preferred Skills: Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
The salary range for this role is
$142,400.00 - $224,100.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation:No relocation
VISA Sponsorship:No
Travel Requirements:No Travel Required
Flexible Work Arrangements:Hybrid
Shift:1st - Day
Valid Driving License:No
Hazardous Material(s):NA
Job Posting End Date:06/19/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. 
