Job Function: Marketing
Job Sub Function: Strategic Marketing
Job Category:Professional
All Job Posting Locations:Titusville, New Jersey, United States of America
Job Description:J&J Innovative Medicine is recruiting for an Associate Director, US New Product Business Development (NPBD), Cardiovascular, based in Titusville, NJ. Purpose: The Associate Director will serve as a core member of the team responsible for US launch planning for Milvexian. This role will be responsible for developing the integrated consumer marketing strategy, positioning, and messaging for Atrial Fibrillation and Secondary Stroke Prevention indications in partnership with our Alliance partner, Bristol Myers Squibb.
In addition to the consumer strategy, the Associate Director will develop consumer-facing brand campaign(s) and patient initiatives, including creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints. Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for Milvexian, using data-driven insights to optimize impact.
Partner closely with agency teams and internal & alliance cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.
Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.
Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities.
Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey.
Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements.
Key Competencies:- Future-Oriented: Identify and understand future unmet needs; demonstrate capacity for strategic thinking
- Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets; work without an established blueprint.
- Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; and manage complexity across multiple projects.
- Organizational Alignment, Collaboration and Executional Excellence: Foster collaboration and influence with cross-functional internal & alliance partners; demonstrate organizational awareness and leverage network.
- Big picture orientation with attention to detail
QualificationsEducation:- BA/BS required; MBA preferred
Experience and Skills:Required:- A minimum of 7 years of relevant business experience is required, including at least 5 years in pharmaceutical, biotech, or healthcare commercial roles such as marketing, sales, market access, or related functions.
- Demonstrated success in strategic marketing, cross-functional leadership, project management, and clear executive-level communication is required.
- Experience using AI-enabled tools, analytics, and data-driven approaches to improve marketing effectiveness, decision-making, and innovation is preferred.
- Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred:- People leadership experience and/or demonstrated ability to lead agencies and cross-functional teams through complexity is preferred.
- Experience in cardiovascular
- Experience in both consumer and HCP marketing preferred.
- Experience in supporting product launch, indication expansion, or major brand growth initiatives is strongly preferred.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.
Other: - This position will be located in Titusville, NJ and may involve up to 20% travel
#LI-Hybrid
Required Skills:Preferred Skills:Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility
The anticipated base pay range for this position is :$122,000.00 - $212,750.00
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation -120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year
Holiday pay, including Floating Holidays -13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave - 80 hours in a 52-week rolling period10 days
Volunteer Leave - 32 hours per calendar year
Military Spouse Time-Off - 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
