Job Description

The Marketing Strategy & Integration AD role is responsible for enhancing brand strategy through an insight-led approach that prioritizes closing gaps in care and advancing patient outcomes. This role partners across business units, therapeutic areas, and innovation and analytics teams to translate market insights into actionable plans and initiatives that drive measurable public health and business impact.

Key Responsibilities:

• Lead development of holistic PHI plans in partnership with PHI and brand teams, leveraging PHI capabilities to address gaps—especially for high-need populations.

• Collaborate cross-functionally with analytics, brands, innovation, customer engagement to gather and analyze market research, competitive intelligence, and care-gap data to identify untapped business growth opportunities.

• Embed health equity into go-to-market plans and brand strategy, prioritizing closing care gaps and improving patient outcomes to drive equitable health for all.

• Foster cross-functional partnerships to translate insights into scalable, patient-centered programs and digital health solutions, collaborating with innovation, analytics and IT teams

• Apply measurement frameworks and data-driven decision-making to track outcomes, demonstrate impact, iterate, and expand programs.

• Serve as PHI strategists, first point of contact for Brands: synthesize TA/BU priorities and customer needs into a holistic, overarching insight-led plan—co-developed with Brands and PHI leads/SMEs—to deliver integrated, measurable outcomes.

• Identify untapped business opportunities & embed market research, competitive analysis, care-gap diagnostics and a health-equity lens into GTM design, pilots, scaling, and impact measurement.

• Serve as the L3 subject-matter experts –SMEs- in gaps in care, health equity and patient journeys: partner with BUs, PHI Leads/SMEs and cross0functional teams to resource, and scale prioritized opportunities and drive pull0through.

• Act as strategic enablers and connectors: inform business plans as strategic thought partners, bridging stakeholders and translating priorities into actionable, scalable initiatives.

• Assess ecosystem partnership opportunities and translate them into feasible execution models.

• Collaborate with the Customer Engagement & Innovation team to translate BU priorities into engagement opportunities, program designs, and measurable impact metrics.

Requirements:

• Bachelor0degree in Marketing, Business, or related field (MBA or MPH preferred).

• Minimum of 10 years experience in strategic marketing planning within biopharmaceutical or related field

• Proven ability to lead cross-functional teams and manage multiple projects.

• Excellent communication, collaboration, and stakeholder engagement skills.

Success Profile: Strategic thinker with a strong bias for action00consistently delivers measurable outcomes and gets things done. Proactive and resourceful, advancing initiatives in ambiguous environments; excels at cultivating cross-functional relationships to drive collaboration and alignment.

Required Skills:

Preferred Skills:

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Current Contingent Workers apply HERE

The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee0s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

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