Job DescriptionThe Marketing Strategy & Integration AD role is responsible for enhancing brand strategy through an insight-led approach that prioritizes closing gaps in care and advancing patient outcomes. This role partners across business units, therapeutic areas, and innovation and analytics teams to translate market insights into actionable plans and initiatives that drive measurable public health and business impact.
Key Responsibilities:- Lead development of holistic PHI plans in partnership with PHI and brand teams, leveraging PHI capabilities to address gaps-especially for high-need populations.
- Collaborate cross-functionally with analytics, brands, innovation, customer engagement to gather and analyze market research, competitive intelligence, and care-gap data to identify untapped business growth opportunities.
- Embed health equity into go-to-market plans and brand strategy, prioritizing closing care gaps and improving patient outcomes to drive equitable health for all.
- Foster cross-functional partnerships to translate insights into scalable, patient-centered programs and digital health solutions, collaborating with innovation, analytics and IT teams
- Apply measurement frameworks and data-driven decision-making to track outcomes, demonstrate impact, iterate, and expand programs.
- Serve as PHI strategists, first point of contact for Brands: synthesize TA/BU priorities and customer needs into a holistic, overarching insight-led plan-co-developed with Brands and PHI leads/SMEs-to deliver integrated, measurable outcomes.
- Identify untapped business opportunities & embed market research, competitive analysis, care-gap diagnostics and a health-equity lens into GTM design, pilots, scaling, and impact measurement.
- Serve as the L3 subject-matter experts -SMEs- in gaps in care, health equity and patient journeys: partner with BUs, PHI Leads/SMEs and cross-functional teams to resource, and scale prioritized opportunities and drive pull-through.
- Act as strategic enablers and connectors: inform business plans as strategic thought partners, bridging stakeholders and translating priorities into actionable, scalable initiatives.
- Assess ecosystem partnership opportunities and translate them into feasible execution models.
- Collaborate with the Customer Engagement & Innovation team to translate BU priorities into engagement opportunities, program designs, and measurable impact metrics.
Requirements:- Bachelor's degree in Marketing, Business, or related field (MBA or MPH preferred).
- Minimum of 10 years experience in strategic marketing planning within biopharmaceutical or related field
- Proven ability to lead cross-functional teams and manage multiple projects.
- Excellent communication, collaboration, and stakeholder engagement skills.
Success Profile:Strategic thinker with a strong bias for action-consistently delivers measurable outcomes and gets things done. Proactive and resourceful, advancing initiatives in ambiguous environments; excels at cultivating cross-functional relationships to drive collaboration and alignment.
Required Skills: Brand Collaboration, Communication, Cross-Functional Collaboration, Integrated Marketing, Marketing Initiatives, Marketing Integration, Marketing Planning, Program Management, Public Health, Strategic Planning
Preferred Skills: Managing Ambiguity, Resourcefulness, Stakeholder Engagement
Current Employees apply HERE
Current Contingent Workers apply HERE
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation:No relocation
VISA Sponsorship:No
Travel Requirements:10%
Flexible Work Arrangements:Hybrid
Shift:Not Indicated
Valid Driving License:No
Hazardous Material(s):N/A
Job Posting End Date:07/24/2026
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