What you'll be doing…In a multi-brand ecosystem spanning 9 Mobility brands and 8 Home brands, a one-size-fits-all Go-To-Market approach is no longer enough. Segmentation is the growth engine of our business. It is the strategic lens that transforms vast data into surgical execution, ensuring we deliver the right proposition, through the right channel, at the right moment in a consumer's lifestage.
As the Segmentation Lead, you will own the lifestage segmentation and new segments strategy for the Verizon Consumer Group (VCG) portfolio. You won't just analyze segments—you will define how we win in the market, shape consumer perception, and scale sustainable revenue for years to come. By moving beyond traditional demographics into deep lifestage dynamics, you directly drive customer acquisition, lower churn, and maximize lifetime value (LTV) across our entire portfolio.
If you bring an entrepreneurial mindset, thrive in dynamic, fast-changing environments, love turning consumer insights into actions, and excel at leading cross-functional teams, this role is for you.
Lifestage segmentation: Develop lifestage segmentation strategy to protect and grow customer relationships
Execution roadmap: Build VCG capabilities & execution roadmap to grow revenue with new and existing customers (e.g., product expansion, journey management, base & prospect understanding)
New Segment Acquisition: Lead the complete lifecycle of consumer expansion—from opportunity mapping and sizing to cross-functional execution
Data Analysis & Executive Reporting: Synthesize complex performance data and market insights into clear, actionable reporting, draft presentation decks, and provide analysis for leadership review
Cross-Functional Leadership: Coordinate directly with counterparts across business units and functions (e.g., Mobility, Home, Value, Insights) to manage day-to-day project milestones
Where you'll be working...
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
What we're looking for…You are a self-starter and an innovative thinker. You are action-oriented and have a proven track record for turning insight into impact. You thrive in ambiguity and bring grit, optimism, and a solution-oriented mindset.
You'll need to have:Bachelor’s degree or equivalent work experience
Six or more years of relevant experience in strategy, consulting, brand management, or similar
Experience analyzing complex data sets and leveraging advanced analytics to drive actions and outcomes
Experience researching market/industry trends, and the ability to find opportunities for Verizon’s growth based on this research
A collaborative approach to problem-solving and the ability to bring others along as you develop your data analyses and supporting arguments
Experience working in a large, dynamic, complex organization, where developing strong interpersonal relationships and leading through influence are keys to success
Ability to travel as needed for business-critical meetings
Even better if you have one or more of the following:- Bachelor’s degree in Business, Operations, Analytics, and/or related field
MBA or other advanced degree
Experience with customer segmentation in industries such as insurance, credit cards, etc.
Experience in business case development and financial modeling
Experience in data analytics & data visualization (Excel, Tableau)
High proficiency with Google G Suite
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours40
Benefits and CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.
