Associate Director | Qualitative | Brands Division | NYC, US

Savanta

$100K — $115K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in qualitative research, preferably in an agency setting.
  • Strong proficiency in core qualitative methodologies such as IDIs and focus groups.
  • Experience leading complex, high-impact research projects for international clients.
  • Proven ability to design custom research approaches tailored to specific client needs.
  • Expertise in synthesizing findings into actionable insights and strategic recommendations.
  • Experience managing client relationships and communicating with stakeholders at various levels.
  • Ability to mentor junior researchers or a strong interest in developing mentorship skills.

Responsibilities

  • Lead end-to-end delivery of custom qualitative research projects.
  • Implement strategic research programs that offer insightful client recommendations.
  • Manage project timelines, ensuring client communication and issue resolution.
  • Support a tech-forward culture by incorporating tools and automation into the research process.
  • Supervise and progress junior team members, enhancing team performance.
  • Collaborate closely with global teams to maintain alignment and sharing of best practices.
  • Champion innovative research solutions that address client needs.

Benefits

  • Flexible working practices to promote work-life balance.
  • Health package including medical and wellness benefits.
  • Retirement plan options for long-term financial security.
  • Engagement in team and company social events to foster camaraderie.
  • Opportunities to participate in committees focusing on health, charities, and diversity.
Full Job Description
Savanta is looking for an experienced qualitative researcher to join our Brands Division in New York City as an Associate Director. This is a hands-on senior delivery role, leading high-quality custom research end-to-end while helping shape our growing US Qual team.

About the Role:

As Associate Director, you'll be tasked with leading, implementing and delivering first-class strategic research programs across a range of methodologies, and delivering insightful recommendations that help drive value within our most high-profile clients. This role is primarily focused on qualitative research methodologies.

Sitting within our US Brands Division, this role works closely with the Global Brands Qual team, primarily based in London. You'll lead a wide range of qualitative projects across sectors including retail, financial services, B2B, beauty and elements of healthcare, using methods such as IDIs, focus groups, online communities, digital ethnography and client workshops.

You'll be responsible for delivering high-quality custom research through strong project management, effective delegation and clear client communication, ensuring issues are resolved quickly and delivery remains commercially sound.

There is a high level of responsibility for delivering high-quality custom research through first-class project-management, delegation, and progression of day-to-day activity while ensuring clients are kept informed and that any project issues are swiftly resolved.

You'll help the team improve efficiency, quality and profitability, bringing a genuine tech-first mindset and championing tools, automation and AI, including platforms such as CoLoop, to improve both delivery and client outcomes.

This role will involve supporting the progression of junior team members, supervising their work and helping build a high-performing, tech-forward Qual team.

This role will be based in our NYC office, with an expectation to be onsite 1-3 days per week.

About You:

The ideal candidate is an experienced research professional with a strong agency background, ready to lead complex, high-impact research initiatives for an international client base.

You should have strong qualitative research experience, ideally gained at a similar-sized or larger market research agency, likely at Senior Manager level or above.

You will be a senior team leader responsible for shaping client relationships, ensuring exceptional project delivery, and nurturing the development of your team.

You'll have experience in:

  • Core qualitative methods, including IDIs, focus groups and online communities.
  • Leading complex or international market research projects.
  • Designing research approaches and materials tailored to client needs.
  • A human-centric approach to qualitative methods and reporting, with excellent judgement for what is novel, insightful and genuinely valuable to clients.
  • Turning findings into clear, actionable insight and strategic recommendations.
  • Working across B2C and B2B research, ideally in Brands-relevant sectors such as retail, FMCG, financial services, food and drink, or similar.
  • Managing client relationships and communicating with stakeholders at all levels.
  • Developing proposals and innovative solutions to client briefs.
  • Managing or mentoring junior researchers, or clear interest in developing this skill.


A tech-first mindset and openness to AI-enabled research tools is important, direct experience with platforms such as CoLoop is a plus but not required.

And in return, Savanta offers*

  • Salary range: $100,000-$115,000 USD
  • Bonus/Commission scheme
  • Flexible working practices
  • Health package
  • Retirement plan
  • Team & Company Socials
  • Committees for Health & Well Being, Charities & Volunteering and DE&I


Please click here to view the full job description

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