Associate Director, Paid Social Media

Crossmedia Inc

$100K — $115K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in paid social media and strategy; media agency experience preferred
  • Proven experience in managing large budgets of six figures or more monthly
  • Deep knowledge of the evolving paid social media landscape
  • Strong roots in advertising and media to enhance media products for clients
  • Exceptional relationship builder with in-house teams and external partners
  • Experience in team management with a focus on mentoring and performance reviews
  • Participation in new business development is valued

Responsibilities

  • Manage a team to plan and execute campaigns across diverse social media platforms
  • Translate strategic perspectives into effective paid social tactics
  • Provide strategic leadership customized to each client's business context
  • Develop holistic strategies for multiple accounts with cross-channel optimization
  • Utilize understanding of brand and direct response initiatives in social media advertising
  • Lead client relationships on a day-to-day basis
  • Collaborate across internal teams to enhance integrated investment efforts
  • Exhibit organizational skills to balance deadlines and challenges
  • Foster a positive team culture while actively training and managing others

Benefits

  • Hybrid work model with flexibility to work from home and in-office
  • Open and flexible PTO policies
  • Sponsored healthcare and agency-wide health support
  • 401k plan with company matching and generous pension plans
  • Paid sabbaticals at career milestone anniversaries
  • Comprehensive paid parental leave
  • Support for life milestones and personal achievements
  • The Pursuit of Happiness Fund for employee enrichment activities
  • Reimbursement for cell phone and tech expenses
  • Student loan repayment assistance and tuition reimbursement
  • Access to learning and development opportunities
  • Unique perks including a culture that celebrates with burgers
Full Job Description
YOUR ROLE

As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis.

This is a NY based role, and we offer a hybrid work setting.
  • Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit
  • A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
  • Providing strategic leadership based on an in-depth knowledge of each clients' business.
  • Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
  • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
  • Skilled in leading day to day client relationships
  • Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
  • Balancing and meeting deadlines and challenges with strong organizational skills.
  • A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
  • Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.

REQUIREMENTS
  • 5+ years' working with paid social media and strategy. Media agency experience is highly desirable.
  • Experience in managing large budgets (six figure monthly budgets, minimum).
  • A thorough understanding of the paid social media landscape and how it's evolving.
  • Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media.
  • A great connector - someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners.
  • Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations.
  • Participation in new business.
  • Strong listening skills believes good thinking can come from anyone and any place.
  • A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Salary range $100 - $115k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.

Location: This is a NY based role, and we offer a hybrid work setting (approximate 2-3 days in office).

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  • Open/Flexible PTO with US & UK specific policies
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match (USA), and generous Pension (UK)
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
  • Tuition reimbursement
  • Learning & Development and training programs
  • And burgers - lots and lots of burgers


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