The Associate Director, Paid Media is a key leader responsible for overseeing client relationships, serving as a corporate contact for franchise brands, and guiding internal paid media strategy. This role involves managing direct reports and collaborating with Directors to ensure revenue growth and retention across a portfolio of franchise accounts/brands.
Responsibilities:
• Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
• Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
• Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.
• Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.
• Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
• Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
• Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
• Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
• Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors.
Required Experience & Qualifications:
• 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
• 2+ years of client-facing experience, preferably in an agency setting.
• 1+ year of direct people management experience.
• Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
• Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
• Deep understanding of B2B and/or B2C marketing funnel strategies.
• Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
• Google Ads certifications and other relevant paid media platform certifications.
• Bachelor's degree in marketing, business, or a related field preferred.
Preferred Skills & Attributes:
• Strategic Leader: Strong ability to define and guide paid media strategy.
• People Manager: Proven success in leading, coaching, and developing teams.
• Client Advocate: Skilled at managing high-level client and corporate relationships.
• Results-Driven: Focused on revenue goals and performance metrics.
• Collaborative: Works effectively across internal teams and with Directors/Senior Directors.
Performance in this role will be evaluated based on:
• Client satisfaction and retention for managed accounts.
• Timely and effective escalation of client concerns.
• Contribution to meeting and exceeding client performance goals.
• Quality of collaboration with Account Associates.
• Efficiency and accuracy across a high volume of accounts.
$110,000 - $120,000 a year
