Career Category
Marketing
Job Description

Associate Director, Orchestration Engine - Business Lead

What you will do

Let's do this. Let's change the world. In this vital role, you will serve as the dedicated Orchestration Engine business lead for Amgen's diverse portfolio, helping brand teams shape more relevant, coordinated customer experiences across channels.

Reporting to the Director, End-to-End Capabilities - Orchestration Engine, you will translate portfolio and brand priorities into clear business requirements, governed decision logic, and scalable orchestration capabilities. You will partner with brand teams, Decision Sciences, Technology, CRM, CDP, content, channel, and vendor teams to design and deploy capabilities spanning Next Best Action, audience activation, customer journey orchestration, and workflow automation.

You will act as the business product owner for the assigned portfolio-coordinating brand engagement, use-case definition, requirements, deployment readiness, and adoption. You will ensure that individual brand needs contribute to reusable enterprise orchestration capabilities and decisioning patterns rather than isolated, one-time solutions.

Through strong business partnership and matrixed leadership, you will help embed intelligence into Marketing workflows and enable Amgen to deliver the right action, to the right stakeholder, at the right time.

This role is a Flexible Commuter role to one of two U.S. sites, Thousand Oaks, California, or Deerfield, Illinois. You will work on-site a minimum of three days per week.

Portfolio Engagement & Use-Case Prioritization

• Serve as the primary Orchestration Engine partner for assigned portfolio and brand teams.

• Partner with brands to define desired cross-channel customer experiences and identify high-value orchestration opportunities.

• Translate portfolio priorities into a sequenced backlog of NBA, audience activation, journey orchestration, and workflow use cases.

• Assess opportunities based on business value, customer and patient impact, readiness, feasibility, and potential for enterprise reuse.

• Identify common requirements across brands and translate them into reusable decisioning patterns and activation capabilities.

Business Requirements & Capability Design

• Translate brand objectives and customer journey needs into business requirements, user stories, decision rules, and acceptance criteria.

• Define how data, analytics, AI-generated recommendations, business rules, and human judgment should come together in operational workflows.

• Co-design orchestration capabilities with Decision Sciences, Technology, CRM, CDP, content, channel, and vendor partners.

• Define eligibility criteria, prioritization requirements, workflow handoffs, approval points, and business guardrails.

• Ensure recommendations are relevant, explainable, compliant, and actionable within Marketing workflows.

• Represent portfolio requirements while aligning to enterprise Orchestration Engine standards and architecture.

Delivery, Deployment & Adoption

• Provide business ownership from discovery and design through testing, deployment, and optimization.

• Coordinate brand participation in workshops, requirements validation, user acceptance testing, and release readiness.

• Partner with Technology and vendor teams to resolve requirements, dependencies, risks, and implementation decisions.

• Coordinate rollout and adoption plans with brand, Marketing Operations, and change-management partners.

• Drive adoption of Orchestration Engine capabilities across the assigned Marketing organization.

• Gather user feedback and translate learnings into product, workflow, and roadmap enhancements.

• Help extend successful capabilities efficiently across additional brands and use cases.

Governance, Measurement & Improvement

• Apply enterprise standards for NBA, decision logic, audience activation, journey orchestration, and human-led decision-making.

• Ensure business rules, eligibility criteria, prioritization logic, and approval workflows are documented and governed.

• Partner with Legal, Regulatory, Privacy, Compliance, and other control functions as appropriate.

• Define success measures for assigned orchestration use cases.

• Monitor adoption, recommendation utilization, workflow performance, and business impact with analytics partners.

• Use performance data and stakeholder feedback to improve decisioning patterns and customer experiences.

Cross-Functional Leadership & Communication

• Serve as the bridge between brand stakeholders, Decision Sciences, Technology, activation teams, and vendor partners.

• Lead matrixed teams through requirements definition, design decisions, testing, deployment, and adoption.

• Communicate portfolio roadmap progress, decisions, risks, dependencies, and impact.

• Translate analytical, AI, and technical concepts into clear business implications and actionable recommendations.

• Balance portfolio-specific needs with enterprise scalability and reuse.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a senior leader with these qualifications.

Basic qualifications

Doctorate degree and 3 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function

OR

Master's degree and 5 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function

OR

Bachelor's degree and 7 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function

OR

Associate's degree and 12 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function
OR
High school diploma / GED and 14 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function

Preferred Qualifications:

• Experience partnering directly with pharmaceutical brand teams and commercial stakeholders.

• Understanding of brand planning, omnichannel Marketing, customer engagement, and commercial workflows.

• Experience acting as a business product owner or product lead, including requirements development, backlog management, testing, deployment, and adoption.

• Experience translating customer journey needs into scalable workflows and business capabilities.

• Familiarity with NBA, CRM, CDP, audience targeting, marketing automation, content platforms, or channel activation.

• Experience operationalizing analytics, machine-learning outputs, or AI-generated recommendations within business processes.

• Ability to distinguish brand-specific needs from reusable enterprise capabilities.

• Experience driving adoption of new platforms, tools, or workflows across Marketing teams.

• Understanding of governance, privacy, compliance, and regulatory requirements in life sciences.

• Demonstrated ability to lead matrixed teams spanning business, analytics, Technology, operations, and external vendors.

• Strong structured problem-solving, stakeholder management, facilitation, and communication skills.

• Ability to translate technical and analytical concepts into clear business requirements and recommendations.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Salary Range
150,768.75USD -203,981.25 USD