The Position

The Associate Director of NovoCare Mobile Business Owner is responsible for shaping and growing the NovoCare mobile experience as a core consumer engagement channel across Novo Nordisk's portfolio.

This role brings together consumer marketing, content, messaging and business performance. You will define how NovoCare shows up in mobile, set the business priorities and KPIs for the experience, and coordinate how brand, membership, CRM and consumer-support content comes together in a coherent experience for consumers.

A major part of the role is translating marketing strategy into an engaging, compliant mobile experience. Internally known as the Associate NovoCare Platform Business Owner Director, you will work closely with brand teams and cross-functional partners to develop and prioritize promotional messaging, content and consumer journeys; lead content through medical, promotional and regulatory review processes; and ensure approved materials are effectively activated within the platform.

This role is well suited to a strong consumer marketer who understands how to turn strategy and messaging into execution inside a regulated environment. You will be expected to navigate competing priorities, build alignment across brands and functions, and continuously improve how the mobile experience supports awareness, activation, engagement and ongoing consumer relationships.

Relationships

Reports to the Director of NovoCare Brand & Consumer Loyalty. This is an individual-contributor role that directs cross-functional and vendor delivery squads and may oversee one or more product specialists. Works with Omnichannel, IT and Digital, engineering and design partners, brand teams, CRM, loyalty, Legal, Compliance, Medical, and Insights & Analytics.

Essential Functions

• Mobile Experience Business Ownership: Own the business direction, priorities and performance goals for the NovoCare mobile experience, ensuring it supports the broader NovoCare proposition and consumer strategy.
• Consumer Marketing and Messaging: Translate NovoCare and brand strategies into clear consumer messaging, promotional content and experiences within the mobile channel, ensuring the experience remains relevant, engaging and consistent.
• Content Strategy and Activation: Build and manage the content roadmap for NovoCare Mobile, determining what consumers need to see, when they need to see it, and how content across brands, membership, CRM and consumer support comes together within one experience.
• Promotional Review Leadership: Lead mobile content and messaging through Novo Nordisk's medical, promotional and regulatory review processes, anticipating review requirements early and working with cross-functional partners to move high-quality content efficiently from concept to approval and activation.
• Cross-Brand Coordination: Serve as a central business partner to brand teams, consolidating and prioritizing requests while maintaining a coherent NovoCare experience and avoiding a collection of disconnected brand content.
• Marketing Pull-Through: Partner with CRM, Social & Digital, brand marketing and other consumer-facing teams to ensure campaigns and communications connect naturally into the mobile experience and that consumers have a clear next step once they arrive.
• Business KPIs and Performance: Define and monitor business KPIs for mobile, including activation, engagement, repeat usage, content interaction and other measures of consumer value. Use performance data to identify opportunities and guide priorities.
• Cross-Functional Execution: Work across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, CRM, Membership, Insights & Analytics, Digital and other partners to move priorities from concept through execution in a complex regulated environment.
• Roadmap Prioritization: Maintain a clear business roadmap for the mobile experience, balancing consumer needs, marketing priorities, portfolio requirements and business impact while creating transparency around what is prioritized and why.

Physical Requirements

20-30 % overnight travel required and based out of our Plainsboro, NJ HQ.

Qualifications

• Bachelor's degree in Business, Marketing, Strategy, Design or related field; master's degree preferred.
• 8+ years of experience in consumer marketing, digital marketing, CRM, brand marketing or related commercial roles, with meaningful responsibility for digital consumer experiences or channels.
• Strong experience developing consumer-facing promotional messaging and moving content successfully through medical, legal, regulatory and promotional review processes.
• Demonstrated track record translating brand or consumer strategy into digital content, messaging and activation plans that drive measurable engagement.
• Experience managing content and priorities across multiple brands, audiences or stakeholders while maintaining a coherent consumer experience.
• Strong understanding of mobile, CRM, web or other digital engagement channels and how messaging, content and journeys work together across the consumer lifecycle.
• Proven ability to use activation, engagement, content-performance and behavioral data to improve channel performance and prioritize future opportunities.
• Strong cross-functional leadership skills, with experience working across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, Analytics and Digital/Technology partners in a regulated environment.

The base compensation range for this position is $152,000 to $210,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and paren-tal leave policy.