Horizon Media Inc

Associate Director, Integrated Investment

Horizon Media Inc$105K — $135K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in traditional video buying and/or digital buying
  • Exceptional verbal and written communication skills
  • Leadership and supervisory experience in media development
  • Strong grasp of marketing principles and analytics
  • Expert in negotiating and constructing video media plans
  • Strong experience in cross-department relationship management

Responsibilities

  • Showcase anticipation and understanding of project timelines
  • Enhance plan negotiations using knowledge of client business relationships
  • Build trust and accountability across multiple departments
  • Guide junior team members in navigating internal and external conversations
  • Plan and execute integrated media strategies
  • Monitor trends and apply knowledge to campaign strategy
  • Negotiate across traditional and digital media landscapes

Benefits

  • Health insurance coverage
  • Life and disability insurance
  • Retirement savings plans
  • Unlimited paid time off (PTO)
  • Mental health and wellness resources
  • Childcare resources
  • Pet insurance
  • Fitness reimbursement
Full Job Description

Job Description

What You’ll Do
Relationship Management 30%

  • Showcase anticipationand understanding of projects to maintainandadjusttiming of deliverablesfor team at large, communicating changes to managers and leadership

  • Apply knowledge of current/previous clientsspecific business and relationships within the industry to enhance plan negotiations and opportunities

  • Build relationships acrossHorizon Mediadepartments(i.e. Business Solutions, Operations, Analytics, Social Marketplace/Programmatic), building trustand accountability

  • Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partnersand clients

  • Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

Team Management and Delegation 30%

  • Manage and develop junior team member(s), creating growth plans and providing clear career goals

  • Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

  • Provideeducation and training on best practices, media principles,andindustryat large

  • Participate in interview process for junior team membersroles

  • Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

  • Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger integrated community

Integrated Media Buying 25%

  • Plan, execute and steward integrated media plans

  • Guide team to leverage Horizon Mediasuite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

  • Monitor trends, tools, opportunities and applications within linear & digital environments, and appropriately apply that knowledge to campaign strategy and client goals

  • Work with Supervisor to oversee junior team members and manage expectations with integrated leadership in the creation ofmedia specific documents such as media plans, objectives and strategies decks, and other related functions

Media Negotiating & Buying 10%

  • Negotiate across both the traditional linear & digital landscapes

  • Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships

  • Act as a primary resource for team as they work through the planning process, while providing strategic guidance

  • Lead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Reporting & Analysis 5%

  • Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across linear, display, mobile, social and video

  • Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the why behind performance, and maps back to integrated strategy

  • Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas

Who You Are

  • A strong writer, communicator and presenter

  • A left and right brain thinker

  • A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up and down

  • A problem solver with foresight and the ability to develop creative solutions

  • Detail oriented with commitment to follow through

  • Nimble and flexible to succeed in a fast-paced environment

  • A strong team player, willing to roll up their sleeves

  • A crafter of relationships on behalf of the agency both internally and externally

  • Passionate about the video landscape and a desire to innovate and keep up with trends

  • Excited tolead and coach team members

  • An advocate for and supporter of Diversity, Equity and Inclusion

Preferred Skills & Experience

  • 5+ years of experience of traditional video buying and/or digital buying

  • Exceptional verbal and written communication skills; able to confidently present and sell through ideas both internally and to Clients

  • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

  • Strong grasp of marketing principles, analytics and concepts

  • Expert in negotiating and constructing video media plans, with understanding of planning, buying and activation

  • Strong experience navigating cross-department relationships

Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment

There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-LT1 #li-hYBRID #HN

Salary Range

$105,000.00 - $135,000.00

A successful applicants actual base salary may vary based on factors such as individuals skill sets, experience, training, education,licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

About Horizon Media Inc

Horizon Media is an advertising and marketing agency that provides services such as media planning and buying, digital marketing, and research and analytics. The agency was founded in 1989 and is headquartered in New York City. Horizon Media has more than 2,300 employees and offices in Los Angeles, Toronto, and London. The agency's clients include Geico, Corona, and Capital One.
Learn more about Horizon Media Inc
Size
1,000 employees
Industry
Founded
1989

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