Associate Director, Integrated Communications

Department: Integrated Communications

Employment Type: Full Time

Location: New York

Description

This position is full-time, requires a hybrid work schedule, and is only available in NYC.

Job Description:

This Associate Director, Communications will co-create, drive and advance fresh, culture-driven integrated communications programs that generate earned media and social conversation across traditional and new outlets and channels. You know how to tell a story that will work in today's ever-evolving media environment, and will partner with internal and agency teams to create and secure compelling storytelling opportunities across and support partnerships and news moments across some of the biggest moments in culture.

The role is built for someone who understands and has practical experience in uncovering and engaging with the voices that drive modern earned media influence. The ideal candidate will be a driver across key consumer communications clients across a range of verticals (e.g. lifestyle, travel, dining, sports, entertainment, etc...).

Key Responsibilities

Responsibilities for this role will include serving as a day-to-day client and team leader. The ideal candidate will have a deep understanding of cultural trends, proven working knowledge of today's media landscape, strong writing skills, and experience building programs that deliver earned results. This person will be responsible for developing integrated communications strategies that proactively and reactively achieve key business objectives. They will effectively drive a workstream forward while managing up and guiding more junior team members.

• Manage day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
• Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
• Maintain current knowledge of industry trends, the competitive landscape, and confidently provide strategic point-of-views to the client
• Understands how to conceive and execute successful, social-first programs that drive earned with traditional and new media outlets and channels
• Be proactive, anticipate client needs and keep multiple activities moving
• Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
• Cultivate and foster relationships with key traditional and new media contacts in the consumer lifestyle space
• Identify and tap into cultural and lifestyle trends to uncover proactive storytelling opportunities and fuel earned-first creative concepts
• Develop high-quality written materials, showcasing strong writing and storytelling skills
• Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
• Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the "new" factor for our clients
• Participate in new business pitch development and/or presentations

Qualifications

• 4-6 years of experience in consumer PR and communications (working on integrated communications/marketing programs is required)
• Experience working on large brands within the consumer category (lifestyle, travel, sports and entertainment, is a plus)
• Prior experience in PR, integrated consumer communications campaigns, brand partnerships, and large-scale event activations
• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
• Deep understanding of developing traditional and new media strategies and strong media relationships
• Ability to manage multiple short- and long-term programs and deliverables simultaneously
• Excellent communication and writing skills
• Experience engaging mid-to senior-level clients & mentoring junior team members
• Entrepreneurial mindset and can move quickly and thoughtfully across different workstreams
• Relentless curiosity is a must -- we're always looking for what's new, next and never been done before and are open to experimentation and pushing the boundaries.
• Bachelor's Degree

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000 - $105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.