Associate Director, HCP Marketing, Alzheimer's Disease

Eisai$189K — $248K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field; Master's preferred
  • 8+ years of brand marketing or managed markets experience in the pharma/biotech sector
  • Experience in neurology sales/marketing with medical, legal, and regulatory approvals
  • Familiar with market research processes for customer insights
  • Project management experience handling cross-functional initiatives
  • Mentoring and training experience in brand/marketing activities
  • Track record of strong performance in previous roles

Responsibilities

  • Develop and execute HCP-facing marketing materials that align with brand strategy
  • Translate brand strategy into impactful and compliant promotional content for Neurologists
  • Implement marketing programs, track performance, and optimize tactics based on insights
  • Serve as the primary marketing partner to field teams, gathering customer insights to refine materials
  • Manage multiple cross-functional projects ensuring timely delivery and alignment with strategic priorities
  • Collaborate with internal stakeholders (Medical, Sales, Regulatory) for high-quality outcomes
  • Analyze market research data to identify growth opportunities and business needs

Benefits

  • Eligibility for Eisai Inc. Annual Incentive Plan
  • Participation in Eisai Inc. Long Term Incentive Plan
  • Access to company employee benefit programs
  • Hybrid work environment with three days in the office
  • Travel allowance up to 30% for business purposes
Full Job Description
The Associate Director, Neurology HCP Marketing, will contribute to the development and implementation of HCP marketing initiatives within Eisai's Alzheimer's disease (AD) team. This individual will be responsible for the development and implementation of strategic marketing programs, while creating communication goals and customer experience aligned to the business objectives within the AD team. This role represents a key opportunity for a talented, passionate marketer to lead important and innovative commercial work streams for a highly visible, growing brand. Essential Functions /Key Responsibilities: • Lead the development and execution of HCP-facing marketing materials aligned with overall brand strategy and objectives • Translate brand strategy into impactful, compliant, and clinically relevant promotional content to educate Neurologists • Own implementation of marketing programs, including tracking performance, analyzing results, and optimizing tactics based on data-driven insights • Serve as the primary marketing partner to the field team, gathering insights from customer interactions to refine materials and identify unmet needs • Manage multiple cross-functional projects simultaneously, ensuring delivery on time, within scope, and consistent with strategic priorities • Collaborate with internal stakeholders (Medical, Sales, Regulatory, etc.) to ensure execution and high-quality outcomes • Lead analysis of market research data to identify growth opportunities and business needs • Foster relationships with key stakeholders to develop brand strategies; ensure alignment of all efforts within the broader strategic direction of Eisai • Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc) • Represent the brand with internal and external stakeholders, including Global and Regional colleagues Qualifications: • Bachelor's degree in related field (Master's preferred) with 8+ years of brand marketing or managed markets experience in pharma/biotech industry • OR a combination of equivalent education and experience • Proven experience in sales/marketing in applicable therapeutic area (neurology), leading medical, legal and regulatory approval process for promotional programs, preferred • Some experience with market research processes to develop deep customer insights • Project management experience driving complex initiatives in collaboration with key cross-functional stakeholders (internal & external), including tracking and managing budgets and resources • Some experience mentoring and training team members on brand/marketing activities and procedures • Proven performance in earlier role • Must be able to travel up to 30% • This position is hybrid based in Nutley, NJ three days in office per week (Tuesday, Wednesday and Thursday) Skills:Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Marketing Fundamentals, Mentoring/ People Development, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics Eisai Salary Transparency Language: The annual base salary range for the Associate Director, HCP Marketing, Alzheimer's Disease is from :$189,000-$248,000 Under current guidelines, this position is eligible to participate in : Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills. Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://careers.eisai.com/us/en/compensation-and-benefits. Certain other benefits may be available for this position, please discuss any questions with your recruiter.

About Eisai

Eisai Co., Ltd. is a Japanese pharmaceutical company headquartered in Tokyo, Japan. It has some 10,000 employees, among them about 1,500 in research. Eisai is listed on the Tokyo Stock Exchange and is a member of the Topix 100 and Nikkei 225 stock indices.
Learn more about Eisai

Similar Jobs

More Jobs at Eisai

More Pharmaceuticals & Biotech Jobs

Find similar Associate Director, HCP Marketing, Alzheimer's Disease jobs: