Job DescriptionThe successful candidate will thrive in a highly matrixed, global environment with an enterprise-first approach, balancing strong points of view with curiosity, collaboration, and respect for varied perspectives. They will bring a bias for action, continuous improvement, and constructive challenge, aligned with BD Excellence principles and a commitment to delivering sustainable, long-term impact.
The primary responsibilities of this role, are to:- Lead Global Insights agenda with assigned BUs that enables the achievement of BD long-term success with focus on Launch Excellence
- Accountable for ensuring insights measurably improve launch decisions, value propositions, and commercial outcomes for priority programs
- Serve as a subject matter expert in Insights formulation; design and facilitate cross-functional workshops; coach teams on insights quality standards.
- Support all stages of NPD and Launch process: from understanding unmet customer needs, formulating and quantifying opportunity areas, to value proposition and Launch/Campaign development and testing
- Translate customer insights into clear, strategic recommendations that inform and influence business decisions
- Partner with Business Unit, Region and Functional leaders (Marketing, R&D, Business Development, Medical Affairs) to build and deliver actionable Insights plans with clear understanding of business issues
- Integrate primary research with enterprise data, advanced analytics, and AI-enabled synthesis to deliver forward-looking, decision-oriented insights rather than retrospective research outputs.
- Practice Data Synthesis & Storytelling: Integrate multiple data sources into actionable insights; Craft compelling narratives and influence leadership decisions
- Communicate objective, in-depth, and actionable insights and recommendations to key business partners and collaborators via reports, compelling presentations, and ad-hoc meetings
- Drive insight adoption by embedding insights into ways of working, tracking usage and impact, and establishing post-launch learning loops to continuously improve future decisions.
- Stay current with market standard processes, emerging methodologies, and innovative research approaches; act as an inspiring leader for Insights within BD.
Experience & Education- Bachelor's degree required; MBA preferred.
- 8+ years of experience in strategic Insights and Analytics roles required
- 3+ years of experience in Innovation and Launch Excellence oriented roles required
- Experience with conducting primary and secondary market research required
- Experience in conducting Ethnographic research required
- Experience in analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods required
- Research methodology experience with segmentation, pricing, messaging, A&Us, etc.
- Experience in leading Insights vendors
- Preferred industry experience in medical devices, pharmaceuticals or OTC
- Preferred global research experience
At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Primary Work LocationUSA NJ - Franklin Lakes
Additional LocationsUSA CA - San Diego Bldg A&B, USA GA - Covington BMD, USA IL - Vernon Hills, USA UT - Salt Lake City
Work ShiftAt BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information$166,400.00 - $266,200.00 USD Annual
