We are seeking a specialist in Marketing Technology Strategy & Architecture to help clients evaluate their current marketing technology ecosystems and plan for the future. This person will assess tools, data flows, integrations, and processes, identify opportunities for improvement, and create roadmaps that support personalization, real-time decision-making, and AI-driven automation. The role will require strong experience in MarTech consulting, enterprise platforms, data architecture, and marketing technology strategy. Responsibilities • Evaluate clients' marketing technology, data, and activation platforms. • Identify gaps, inefficiencies, and opportunities for improvement. • Assess personalization capabilities and overall MarTech maturity. • Create current and future-state solution architectures. • Develop integration strategies for AI/ML-enabled marketing experiences. • Build practical roadmaps with short-term wins and long-term goals. • Recommend scalable personalization across web, email, mobile, and other channels. • Advise on automation, customer journeys, and content delivery. • Translate technical findings into clear business recommendations. • Lead workshops and align stakeholders on MarTech priorities and next steps. Qualifications • 8-12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation. • Proven track record leading strategic MarTech assessments, architecture design, and personalization strategy engagements for multiple clients over time. • Broad knowledge of modern MarTech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure. • Experience with real-time personalization, cross-channel orchestration, and decisioning frameworks. • Strong consulting mindset with the ability to connect technical assessments to business value. • Excellent architecture design, technical documentation, and diagramming skills. • Clear communicator, skilled at executive presentations and stakeholder alignment. • Ability to balance strategic guidance with practical, actionable recommendations. • Familiarity with IT security, compliance, and governance considerations in marketing technology. • Preferred: • Experience with enterprise Offer Management or Next-Best-Action platforms • Familiarity with eligibility rules, arbitration logic, suppression frameworks, and cross-channel offer governance (web, email, mobile, paid) • Exposure to platforms such as Pega CDH, Adobe Journey Optimizer/Offer Decisioning, Salesforce Personalization, or similar • Experience in the Automotive industry Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: USD $112,290.00 - USD $153,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2026.