Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we're looking for an outstanding Associate Director - someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life.

Sound like you? Read on.

Responsibilities

As an Associate Director, Data and Analysis, you'll guide teams in driving strategic data-driven growth. You'll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. This role is specifically focused on supporting a globally-renowned CPG client, requiring a strong understanding of the retail media ecosystem and experience partnering directly with retail media networks. Your clients' needs will vary and may include integrated marketing, retail media, media, CRM, segmentation, and/or primary research.

Day-to-day, your role includes:

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Partnering with retail media clients and retailer ecosystems to develop data-driven strategies that drive commerce outcomes and support retail media investment decisions.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce), with a particular focus on retail media and commerce initiatives.
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Experience supporting retail media initiatives and/or working directly with retailers or retail media networks is strongly preferred.
• General knowledge of or direct experience with the media industry or CRM platforms are a plus
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.