IPG MediaBrands

Associate Director, Communications Design

IPG MediaBrands$95K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in integrated planning roles focusing on media, digital, or content communications
  • Minimum 3 years of experience in a management or development role overseeing staff
  • Strong relationship-building skills with clients, colleagues, and vendors
  • Exceptional written, verbal communication, and presentation skills
  • Proficient in Microsoft Office suite (Word, Excel, PowerPoint)
  • Effective time-management and organizational capabilities

Responsibilities

  • Oversee the development of detailed communications plans that power brand ideas
  • Present a holistic approach to Communications Design to stakeholders alongside the Director
  • Manage daily workflow and outputs for clients related to Communications Design
  • Lead client education on marketplace trends within Communications Design
  • Train and manage the communications planning fundamentals for the design team
  • Apply best practices in planning to leverage marketing insights and produce impactful communications plans across various media
  • Write and manage outputs for RFP submissions, collaborating with Partnerships leads

Benefits

  • Comprehensive medical and dental coverage
  • 401(k) plan with company match
  • Flexible spending account options
  • Life and disability insurance
  • Employee discount programs
  • Employee stock purchase program
  • Paid family benefits
Full Job Description
Position Overview

As Associate Director, Communications Design you are the orchestrator of the Communications Plan, and all its detail. Working with the Director, Communications Design, you oversee the translation of the idea approach into the detailed communications architecture and connected plan, the brand will take to market, tied to culture. Your role is to curate every detail to create powerful experiences for your client's brands in market, aligned to the strategy and idea leaning into your knowledge of how communications work in today's dynamic landscape.

As the Associate Director, Communications Design, you will help to manage the delivery of next generation plans. You will work with the Specialty Business Units, and creative partners to design the right tactics for the idea. You will work with strategic audience experts on the right high value audiences to meet the brief. You will work with growth analytics to guide the appropriate high-level communications goals required to deliver the business outcomes. You will work with partnerships to identify and vet the short-list of the right channels and partners for the task, you help to make the strategic direction and idea a reality.

Responsibilities
  • Oversees the development of the detailed communications plan to power the idea
  • In conjunction with Director, Communications Design present the Connections Design holistic approach to the relevant stakeholders
  • Manage the outputs of day-to-day requirements and workflow of the client as it relates to Communications Design
  • Present client education program around Communications Design relevant marketplace trends.
  • Oversee the management and training of design team in communications planning fundamentals
  • Spearhead the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)
  • Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads
  • Contribute to client Key Performance Indicator (KPI) delivery and to Specialty Business Units (SBU) growth and client profitability
  • Contribute to new business as required

Required Skills and Experience
  • Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
  • Ability to delegate and oversee direct reports
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills and Experience
  • 6+ years relevant experience with 3+ years managing or developing staff
  • Category or audience experience as relevant per assignment
  • Proven problem-solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range

$95,000-$120,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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