Sony Corporation

Associate Director, Commercial Partnerships - Nashville

Sony Corporation$90K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in the music industry, particularly in streaming and digital partnerships.
  • Strong knowledge of digital service provider (DSP) ecosystems and best practices.
  • Passion for diverse music genres is strongly favored.
  • Bachelor's degree in Marketing, Music Business, or a similar field is preferred.
  • Ability to work with performance data and convert insights into strategies.
  • Excellent communication and presentation skills with strong interpersonal ability.
  • Highly collaborative, capable of managing complex relationships and tasks efficiently.

Responsibilities

  • Build and maintain relationships with DSP editorial and account teams.
  • Pitch, plan, and execute strategic streaming campaigns to boost audience engagement.
  • Develop playlisting and commercial campaign strategies for artists.
  • Assist in driving direct-to-consumer physical sales initiatives.
  • Work with internal teams to ensure streaming initiatives align with broader marketing goals.
  • Utilize data analysis to inform pitching strategies and identify DSP support opportunities.
  • Explore innovative commercial concepts and monetization opportunities.

Benefits

  • Inclusive and collaborative work environment that encourages passion.
  • Modern office designed for productivity and creativity.
  • Comprehensive benefits package including medical, dental, and vision coverage.
  • Voluntary benefits like identity theft protection and mental health resources.
  • Support for fertility, birth, bonding leave, and caregiver leave paid fully.
  • Various programs for developmental disabilities and neurodiversity resources.
  • Investment in professional growth and development opportunities.
  • Extra time off for a winter recess.
Full Job Description
The Associate Director, Commercial Partnerships is responsible for managing and growing digital commercial partnerships to drive discovery, engagement, and revenue for Sony Music Nashville's artists and catalog. This role leads strategic pitching and campaign development across Digital Service Providers (DSPs) and works cross-functionally to ensure our artists are prioritized across key platforms. What you'll do: • Build and maintain strong relationships with DSP editorial and account teams to maximize exposure for priority releases and emerging opportunities. • Pitch, plan, and execute strategic streaming campaigns that drive awareness, consumption, and audience growth. • Develop playlisting strategies and integrated commercial campaigns that support both emerging and established artists. • Assist with direct-to-consumer physical sales campaigns. • Collaborate cross-functionally with marketing, release planning, and other internal teams to align streaming initiatives with broader campaign objectives. • Craft data-informed pitches by analyzing internal performance metrics and competitive trends to identify opportunities for increased DSP support. • Identify and test new monetization opportunities, innovative commercial concepts, and cultural touchpoints that extend beyond streaming. • Manage multiple projects simultaneously while delivering timely, creative, and fan-centric initiatives. • Partner closely with Release Planning to ensure accurate and on-time product delivery that meets DSP deadlines and quality standards. Who you are: • 5-7 years of relevant music industry experience, ideally with exposure to streaming, digital partnerships, or commercial strategy. • Strong understanding of DSP ecosystems and current industry best practices. • Passion for and familiarity with music of all genres strongly preferred. • Bachelor's degree in Marketing, Music Business, or a related field preferred. • Comfortable working with performance data and able to translate insights into actionable strategies. • A confident communicator and presenter with strong interpersonal skills. • Highly collaborative, with the ability to manage complex internal and external relationships. • Detail-oriented, organized, and comfortable handling sensitive artist and label information. • Proficient in Microsoft Office and adept at managing multiple priorities simultaneously. What we give you: • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans • Investment in your professional growth and development enabling you to thrive in our vibrant community. • The space to accelerate progress, positively disrupt, and create what happens next • Time off for a winter recess

About Sony Corporation

Sony Corporation is a multinational conglomerate that produces a wide range of products and services, including consumer electronics, gaming, entertainment, and financial services. The company was founded in 1946 and is headquartered in Tokyo, Japan. Sony has operations in over 190 countries and employs approximately 111,700 people worldwide. The company's mission is to inspire and fulfill people's curiosity and creativity through the power of technology, entertainment, and innovation.
Learn more about Sony Corporation
Size
111,700 employees
Market Cap
$96 billion
Industry
Net Income
$1,077.4 billion
Founded
1946
5 Year Trend
+5.5%
Revenue
$8,527.6 billion
NASDAQ

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