Summary:

The Associate Director, Commercial AI and Advanced Analytics is responsible for delivering advanced commercial measurement and decision intelligence across BMS brands and therapeutic areas. This role owns the design, execution, and operationalization of advanced Marketing Mix (MMx), causal, and optimization analytics that inform investment decisions, omnichannel strategy, and performance optimization.

This position is highly hands-on and execution-focused, combining strong technical depth in marketing analytics with the ability to translate complex modeling outputs into clear, actionable recommendations for Marketing, Brand, Omnichannel, Field, and Finance partners. The Associate Director operates within an enterprise analytics framework, aligning with TA Analytics Leads and centralized platforms while ensuring high-quality, on-time delivery of insights that directly impact brand strategy and ROI. This role sits at the intersection of commercial strategy and cutting-edge AI - you'll help shape how BMS builds the next generation of always-on, agent-enabled measurement capabilities at scale.

Responsibilities:;

Deliver Advanced Marketing & Commercial Measurement

• Own end-to-end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning, budget optimization, and performance assessment.
• Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, congresses, patient programs).
• Translate modeling outputs into clear business implications for brand strategy, media mix, and investment allocation.
• Support annual brand planning, in-year optimization, and scenario analysis using MMx outputs.

Build & Operate Advanced MMx Capabilities

• Design and run advanced MMx models using Bayesian, Huber, approaches, including:
  • Adstock and carryover modeling
  • Saturation and diminishing returns curves
  • Distributed lag and non-linear response functions
  • Cross-channel interaction effects
• Develop scalable and repeatable MMx pipelines aligned with enterprise standards and automated platforms.
• Partner with centralized teams to integrate MMx into self-service and agent-enabled analytics solutions.
• Ensure models are explainable, auditable, and fit for use in a regulated pharmaceutical environment.

Agentic & Always-On Insights Delivery

• Contribute to the design and execution of agentic and always-on insights capabilities that provide continuous decision support to Brand, Omnichannel, and Field teams.
• Operationalize MMx, KDA, and causal models into always-on analytics pipelines with defined refresh cadence, data quality checks, and monitoring.
• Structure model outputs (drivers, sensitivities, scenarios, constraints) to be consumable by AI-enabled decision tools and agent-based workflows.
• Support "what changed / why" and forward-looking recommendation logic using causal and driver-based methods.
• Ensure transparency, lineage, and explainability from data  model  insight  recommendation, with appropriate human-in-the-loop review.
• Define and maintain the Key Business Questions (KBQ) framework and business context layer, bridge business intent with the underlying technical semantic layer.
• Partner with centralized platform, engineering, and Hyderabad teams to define inputs, features, and guardrails for agent-enabled insights.
• Design insights to be role-based, actionable, and embedded into brand planning, optimization, and omnichannel execution workflows
• Drive adoption of agentic AI tools through role-based training, and structured feedback; serve as the primary business point of contact and channel user feedback into roadmap iteration.

Governance, Compliance & Quality

• Adhere to data privacy, AI governance, and model validation standards (HIPAA, GDPR/CCPA, internal AI controls).
• Maintain clear documentation of assumptions, methods, and limitations.
• Participate in model reviews and audits with Legal, Privacy, and Governance stakeholders.

Stakeholder Partnership

• Act as a trusted analytics partner to Brand, Marketing, Omnichannel, Field, and Finance teams.
• Present insights in concise, business-first narratives suitable for brand leadership and planning forums.
• Support TA Analytics Leads by sharing best practices, templates, and modeling approaches.

Qualifications:

• Advanced degree in Statistics, Economics, Data Science, Operations Research, or a related quantitative field.
• Minimum 5 years of experience in pharmaceutical commercial analytics, with direct ownership of MMx / MMM and causal analysis, or advanced ML models.
• Proven experience supporting brand strategy, budget planning, and performance measurement.

Core Technical Skills

• Hands-on expertise in advanced Marketing Mix Modeling, including:
  • Bayesian and hierarchical modeling frameworks
  • Adstock, lag, and saturation modeling
  • Non-linear optimization and scenario simulation
• Strong background in causal inference and incrementality measurement, such as:
  • Geo-experiments and matched-market tests
  • Synthetic control methods
  • Uplift / incremental response modeling
• Proficiency in Python and/or R for statistical modeling, feature engineering, and automation.
• Solid SQL skills and experience working with large, multi-source pharma datasets.
• Experience with cloud analytics platforms (e.g., Databricks, Snowflake) and production data pipelines.
• Familiarity with MLOps, version control, and model lifecycle management.
• Ability to translate analytical requirements into agent specifications, KBQ frameworks, and context layer definitions
• Experience leading or executing UAT for analytics or AI-enabled platforms, including test plan design, execution, and stakeholder coordination

Domain & Platform Knowledge

• Strong understanding of pharma commercial data (claims, APLD, specialty pharmacy, promotional, and digital engagement data).
• Experience integrating analytics with BI tools and decision workflows.
• Exposure to AI-enabled or automated analytics platforms is a plus (agentic systems not required but beneficial).
• Demonstrated ability to drive end-user adoption of new analytics or AI tools through training, enablement, and change management

Soft Skills

• Ability to explain complex models and uncertainty to non-technical stakeholders.
• Strong collaboration skills across matrixed teams.
• Detail-oriented, with a focus on quality, reliability, and business impact.
• Agile mindset, with the ability to iterate quickly, reprioritize effectively.
• Comfortable working with ambiguity, able to make sound analytical and business judgments when problem definitions, data, or requirements are not fully defined
• Product-minded analytical thinker, able to bridge the gap between analytical rigor and user experience design

Compensation Overview:

Princeton - NJ - US: $167,540 - $203,013

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.