Landor Associates

Associate Director, Channel Sales

Landor Associates$75K — $180K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of technical, channel, or partnership sales experience.
  • Proven track record of closing deals and exceeding revenue targets.
  • Strong understanding of digital advertising, especially programmatic media and ad tech.
  • Experience managing a full sales cycle with CRM tools like Salesforce.
  • Excellent communication and negotiation skills.
  • Hunter mentality focused on high-volume deal flow and commission-based success.
  • Familiarity with Google Marketing Platform and formal sales training preferable.

Responsibilities

  • Lead new business development through direct sales, cross-selling, and partner referrals.
  • Own the entire sales cycle for GMP license deals from outreach to closure.
  • Effectively qualify, propose, and close sales opportunities while supporting specialized teams.
  • Quickly convert leads into closed deals, then transition to technical teams for execution.
  • Manage sales pipeline and performance reporting in Salesforce.com for accuracy and visibility.
  • Build relationships with Google partners to generate lead opportunities.
  • Collaborate with agency leads across WPP for potential cross-sell and upsell deals.

Benefits

  • Competitive medical benefits including dental and vision insurance.
  • Robust group retirement plans for long-term financial security.
  • Significant paid time off for work-life balance.
  • Access to employee resource groups and networking opportunities.
  • Mental health awareness days to prioritize employee well-being.
Full Job Description
Role Summary and Impact

We are seeking a dynamic, volume-focused, and results-driven sales hunter to join our Google partnership team. This Associate Director role is a critical closer position, primarily responsible for driving new revenue through Google Marketing Platform (GMP) license sales and leading new business development opportunities.

You will own and close a high volume of Google Marketing Platform (GMP) license deals (CM360, SA360, DV360, GA360) sourced through direct outreach, cross-sells, upsells, and referrals from our partners at Google. You will act as a transactional closer with speed and efficiency. In addition to this focus, you will also support the Head of Alliance Sales in closing larger, more complex consultative engagements and strategic technology solutions offered by Choreograph. This is a commission-based role where your success is directly tied to your performance. The ideal candidate thrives in a fast-paced, high-energy, and perpetually evolving environment, is motivated by exceeding sales quotas, and possesses a strong background in technical or partnership sales within the digital advertising ecosystem.

Key Responsibilities
  • Lead and coordinate the development of new business opportunities through direct sales efforts, cross-selling, up-selling, and partner referrals.
  • Own the full sales cycle for GMP license opportunities, from initial lead outreach to deal closure.
  • Identify, Qualify, Propose, and Close opportunities, efficiently handing over to Business Managers and Technical Specialists for delivery.
  • Act as a transactional closer, converting a high volume of leads with speed and efficiency before handing off to technical consulting and business management teams.
  • Manage leads, sales pipeline, forecasts, and reporting in Salesforce.com, taking responsibility for a reliable pipeline forecast and ensuring data accuracy and clear visibility into performance.
  • Build and nurture relationships with, and sell alongside, technology partners, specifically Google's GCS & LCS teams, to map solutions, get offerings in front of key contacts, and generate a consistent lead pipeline.
  • Develop connections with agency client leads across the WPP network to identify and unlock cross-sell and upsell opportunities.
  • Work alongside, and in collaboration with Business Directors, to achieve annual targets.
  • Support the Head of Alliance Sales on larger, strategic consulting engagements, assisting with workstreams and coordinating with technical experts to ensure seamless deal closure.
  • Keep up to date with the latest industry knowledge and developments, participating in Google events and supporting outbound prospecting activities to help build the Google ecosystem of opportunities.
  • Support Choreograph's positioning as a Tech & AI Consulting company, articulating our value proposition in the evolving marketing technology landscape.

Skills and Experience
  • A "hunter" mentality: motivated by closing new business, comfortable with high-volume deal flow, and driven by commission-based compensation.
  • 2-5 years of technical, channel, or partnership sales experience with a demonstrated track record of closing deals and consistently meeting or exceeding revenue targets.
  • Proven consultative sales record, ideally with Fortune 500 companies.
  • Strong understanding of the digital advertising landscape, including programmatic media, analytics, and ad tech, and its key players.
  • Experience managing a full sales cycle and tracking pipeline activity in a CRM like Salesforce.
  • Strong technical learning agility with the ability to rapidly digest new products and speak credibly about technical solutions.
  • Excellent presentation, negotiation, and communication skills.
  • Flexible, versatile, and comfortable with change in a fast-paced, complex, and perpetually evolving environment.
  • Previous sales experience at an existing Google Marketing Platform (GMP) partner company.
  • Experience selling strategic consulting or professional services is a plus.
  • Formal sales training (e.g., Challenger, MEDDIC, Sandler) is preferred.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$75,000-$180,000 USD

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About Landor Associates

Landor Associates is a global brand consulting firm that offers a range of services including strategy, design, innovation, and naming. The company was founded in 1941 by Walter Landor and has since worked with a variety of clients across industries. Landor Associates is known for its work in brand identity and has won numerous awards for its designs. The company has offices in over 20 countries and is part of the WPP Group, a multinational advertising and public relations company.
Learn more about Landor Associates
Size
500 employees
Industry
Founded
1941

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