Responsibilities:Associate Director - Business Insights & Analytics, Consumer and HCP Media Product will join a growing and dynamic team of analytics professionals whose main goal is to help our business partners achieve their goals through data analytics enablement. The position will develop a deep understanding of various LillyUSA, Global and Consumer and HCP Media focused data sources, to create analyses, ensure analytic outputs align with business results, and communicate key outputs to decision makers.
This person is responsible for collaborating with analytics teammates and the business unit teams to effectively and efficiently deploy analytic solutions/products to enable partners in making data-driven decisions.
The position will be critical for the integration and coordination of analytics outputs, working alongside internal business partners in multiple technical areas. This position will lead a variety of analytical projects in collaboration with global teammates located in Lilly Bangaluru. They will communicate analytical outputs to collaborators in a way that drives key business decisions.
The Associate Director, Media Analytics Product will partner across the BI&A team to deliver analytics execution strategies, and help shape a unified view of central, bespoke, product solutions for the critical priorities across the centralized capabilities and the Business Unit teams. They will closely collaborate across Consumer Marketing, HCP (Health Care Practitioner) Paid Media, Central Media Operations teams & multi-functional business partners with the goal of building, standardizing, and driving analytics solutions as a singular, centralized capability, within the Global Customer Office.
This role works with the Executive Director, Business Insights & Analytics, Consumer and HCP Media Product.
Key Objectives:- Develop an understanding of Consumer and HCP media strategy, goals, challenges and critical objectives to ensure analytics results are aligned to the broader strategy
- Identify, prioritize, and implement analytical solutions that provide data driven insights, help answer critical questions and meet business partner decision needs
- Translate business problems into a clear analytics work plan with appropriate solutions for execution that will significantly create results
- Articulate analytics value proposition to partners and identify novel analytics use case opportunities
- Translate analytic outputs into actionable business insights
- Develop and maintain relationships with Business Unit and multi-functional partners
- Work with data teams in both the US and global to develop a comprehensive understanding for the data BI&A has access to and be able to:
- Understand what data sources are available, their terminology, what they can be used for, and major limitations of the data
- Understand relationships between data sources
- Understand how to pull, compile, and use data compliantly
- Partner to coordinate the best way to communicate sophisticated models and technical processes in an easily digestible format and build organizational consensus for recommendations
- Partner across BI&A team to develop data driven, analytical approach to identify and assess launch environmental archetypes
- Independently query data and summarize key analytics results to quickly answer critical ad hoc business questions
- Implement analytics work abiding by project management principles and demonstrating strong multi-functional communication and collaboration
- Partner and collaborate across a wide variety of collaborators and multi-functional teammates as a part of a highly matrixed organization
- Clearly articulate analytics needs into technical requirements for data engineering, Tech[redacted] and other multi-functional partners. Ensure consistency in analytics methodology, business rules and data definitions for all analytics models
- Multi-functional liaison across category product, including Consumer + HCP Media, HHS (HCP and HCO) as well as Medical teams
- Check data and analytics solutions for quality, validity, and compliance
- Ensure compliance with all privacy and contractual obligations related to the use of data
- Other Key Initiatives / Special Projects as needed
Basic Qualifications :- Bachelor's Degree in Advertising, Marketing Insights, Finance, Statistics, Computer Science, Business Analytics, Economics, Mathematics, or similar degree with 5+ years experience
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.
Additional Skills/Preferences :- Clear product-led vision, understanding of functional jobs to be done, and ability to translate broad business challenges into tangible platform solutions
- Broad awareness and solid understanding of developing in-house first party audiences
- Experience with industry standard ad-servers and ad tech solutions (ex., Adobe, DCM, Epsilon, tag management tools, TheTradeDesk, etc)
- Experience with PowerBI or other data visualization tools
- Skill at developing organizational training materials with multi-functional partners to drive new analytics product adoption
- Consistent history in delivering sophisticated multi-functional projects
- Demonstrated ability to effectively influence individuals from executive to associate levels
Additional Information:- Travel Percentage: 10% or less
- This role is based in Indianapolis. Relocation may be provided
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$132,000 - $193,600
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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