JOB DESCRIPTIONFOX Advertising Sales is seeking an experienced and digitally-savvy Associate Director to lead research strategy and insights for one of the most powerful sales teams in media. This role is central to demonstrating the value of advertising across the full FOX portfolio, spanning linear television, streaming, digital, social, and creator platforms. As a senior contributor, you will set a forward-looking strategic vision, anticipate shifts in the media landscape, and transform complex cross-platform data into compelling narratives that drive advertiser outcomes.
This is a high-visibility role with direct impact on revenue. You will serve as a primary research consultant to internal leadership and external clients, bringing authority and clarity to performance metrics and measurement strategy. With deep expertise across digital, streaming, social, and creator media, you will equip our Sales, Pricing, and Advanced Advertising teams with the intelligence needed to inform critical business decisions, sharpen the Upfront and scatter pitch, and win in the marketplace.
A SNAPSHOT OF YOUR RESPONSIBILITES1. Strategic Vision and Industry Positioning- Synthesize market intelligence, competitive research, and industry benchmarks to articulate FOX's unique value across linear, streaming, digital, social, and creator advertising environments.
- Monitor and interpret shifts in the media and measurement landscape, including the evolution of social platform monetization, creator economy growth, and streaming audience fragmentation.
- Evaluate and champion next-generation research tools, vendor frameworks, and methodologies to continuously strengthen FOX's measurement capabilities.
- Develop case studies, thought leadership materials, and sales collateral that reinforce FOX's position as a premium, multi-platform advertising partner.
- Represent FOX at industry events, conferences, and client meetings as a credible voice on advertising research, digital measurement, and creator and social media analytics.
2. Pre-Sales Research, Client Consultation and Presentation- Lead proactive pre-sales research efforts, surfacing consumer, category, and platform insights that open doors, sharpen positioning, and support Upfront strategies.
- Act as a trusted research consultant to clients and agencies, identifying their KPIs and recommending measurement solutions tailored to campaigns running across digital, streaming, social, and creator touchpoints.
- Collaborate daily with Account Executives, Sales Managers, and VPs to build compelling pitch decks and translate proprietary data into clear, revenue-driving narratives.
- Provide strategic research support for RFP responses, giving the sales team a competitive edge with data-backed insights and storytelling.
- Design and deliver polished client-facing presentations covering campaign results, category trends, creator performance analysis, and strategic recommendations.
3. Cross-Platform Measurement and Data Integrity- Own cross-platform data integrity by maintaining and evolving the models used to build audience composition and campaign estimates across linear, streaming, digital, social, and creator inventory.
- Manage the daily pipeline of multi-platform ad-hoc data requests, delivering accurate, actionable responses under tight deadlines.
- Lead measurement strategy for creator and social campaigns, encompassing reach, frequency, engagement, brand lift, and content-level performance metrics.
- Advise Sales partners on the right research solutions for each advertiser, ensuring alignment with client KPIs regardless of platform or format.
- Build and maintain dashboards, reports, and materials that tell a clear performance story across all media types.
- Manage and grow relationships with third-party measurement vendors, ensuring data quality, consistency, and alignment with FOX standards and business goals.
4. Cross-Functional Partnership and Team Leadership- Serve as a connective research resource across Ad Sales, Marketing, Social, Advanced Advertising, and Research teams, ensuring consistency in methodology, insights, and external messaging.
- Champion process improvements and workflow efficiencies that raise the quality and speed of research output.
- Mentor and develop junior team members, building a culture of analytical rigor, intellectual curiosity, and effective data storytelling.
WHAT YOU WILL NEEDExperience- Analytical experience in media or advertising research, with a demonstrated focus on digital, streaming, social, and creator ad sales environments.
- Proven track record supporting the pre-sales pipeline, pitch process, and client-facing measurement strategy at a media company, agency, or research firm.
- Meaningful experience with brand lift studies, attribution methodologies, and cross-platform measurement spanning linear, streaming, digital, and social.
- Hands-on background in creator video insights, influencer analytics, and social platform measurement across YouTube, TikTok, Instagram, and Facebook.
Client-Facing and Sales Support Skills- Polished presenter with the confidence to bring data to life for clients, agencies, and senior internal leadership.
- Exceptional ability to translate complex, multi-platform datasets into clear and persuasive narratives that move sales conversations forward.
- Experienced collaborator on RFP responses and pitch materials, with a track record of helping sales teams win.
Measurement Expertise- Deep knowledge of digital attribution, cross-platform campaign tracking, streaming audience measurement, social analytics, and creator and influencer measurement methodologies.
- Hands-on experience across a broad set of research tools and platforms, including
- Digital and Streaming Analytics: comScore, Adobe Analytics, Amplitude, MRI-Simmons, Nielsen NPower
- Attribution and Research Vendors: Nielsen, EDO, iSpot, VideoAmp, Dynata, Attain, Latitude, Marketcast, YouGov
- Social and Creator Analytics: Tubular Labs, Shareablee, Sprout Social, Emplifi, Helixa and native platform insights across YouTube Studio, TikTok Ads Manager, and Meta Business Suite
Core Capabilities- Advanced Excel and PowerPoint skills with strong mathematical reasoning and the ability to find the insight behind large, complex datasets.
- Highly organized and adaptable, with the ability to manage multiple workstreams in a dynamic, deadline-driven environment.
- A natural collaborator who builds trust across functions and brings out the best in the people around them.
NICE TO HAVE- Experience speaking at industry events, conferences, or on panels.
- Background in vendor partnership management and contract negotiations.
- Familiarity with advanced advertising products including addressable, programmatic, and dynamic ad insertion.
- Experience with creator and influencer monetization platforms or multi-channel network measurement.
- Bachelor's degree in a quantitative or media-related field such as Statistics, Marketing, Communications, or Economics.
#LI-JS1
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-135,000.00 per hour. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
View more detail about FOX Benefits.
