Associate, Cx Campaign Operations - Strategic Bets

DoorDash

$71K — $105K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years experience in Retention or Lifecycle Marketing
  • Hands-on experience with CRM technology and marketing automation platforms
  • Strong communication and presentation skills
  • Attention to detail and organizational skills for managing multiple projects
  • Ability to navigate ambiguity in fast-paced environments
  • Analytical mindset with experience in campaign performance evaluation
  • Excellent interpersonal skills for cross-functional collaboration

Responsibilities

  • Create CRM campaign strategies to boost strategic business priorities
  • Collaborate with Integrated Marketing to develop campaign strategy briefs
  • Design and create marketing campaign content while adhering to brand guidelines
  • Build, QA, launch, and optimize retention campaigns across various digital channels
  • Develop scalable processes to ensure high-quality campaign launches
  • Establish relations with cross-functional teams to enhance campaign personalization
  • Monitor campaign performance and provide insights for ongoing improvements

Benefits

  • 401(k) plan with employer matching
  • 16 weeks of paid parental leave
  • Wellness and commuter benefits match
  • Flexible paid time off and paid sick leave
  • Medical, dental, and vision benefits
  • 11 paid holidays
  • Disability and basic life insurance
  • Family-forming assistance and mental health program
Full Job Description
As an Associate, Campaign Operations on the Retention team, you will be responsible for communications and programs to grow customer engagement & retention across email, push notifications, SMS, and in-app messaging and ensure each campaign has completed all required steps prior to launch, delivering high quality customer experiences on time to the end-consumer. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. In this role, you will sit on the Strategic Bets CRM team with a key objective of driving awareness and growth for emerging and subscale business bets. You will report into the Manager, Campaign Operations, for Consumer on the Retention team within the Growth Marketing organization. You're excited about this opportunity because you will... • Create CRM campaign strategy to drive awareness and growth of strategic business priorities with relevant audiences, applying a test and learn mindset • Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, messaging strategy, audience targeting, and number of touchpoints per program • Develop campaign designs and copy for marketing campaigns, using first party tools to apply brand guidelines and value propositions and partnering with creative teams as needed • Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first and third party platforms • Develop scalable workflows, processes, and best practices to ensure campaigns are launched with high quality and minimal errors • Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Marketing Technology, Integrated Marketing, Promo Strategy, Product, Data Science, and Strategy & Operations teams and partner on ways to increase campaign personalization and improve execution efficiency, using insights, data, and first party tools • Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft and efficiency for future initiatives • Stay current on marketing best practices in email, push, and SMS and share learnings and insights regularly with the broader marketing team We're excited about you because you bring... • Experience: 1-3 years of experience in Retention Marketing, Email Marketing, or Lifecycle Marketing with knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics. • Technical Proficiency: Hands-on experience with CRM technology including ESPs/marketing automation platforms and basic understanding of HTML • Communication: Strong communication and presentation skills - both verbally and written • Operational Excellence: Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously. • Speed & ownership: experience navigating ambiguity and fast-paced environments with high degree of ownership and initiative to ensure quick action on next steps • Analytical Mindset: Ability to interpret data and analytics to inform decisions and optimize campaign development and quality. Basic knowledge of SQL and data visualization platforms (e.g. Tableau, Periscope) • Collaborative Approach: Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders Applications for this position are accepted on an ongoing basis. Compensation Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location. DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. See below for paid time off details: • For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. • For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). The national base pay range for this position within the United States, including Illinois and Colorado. $71,400-$105,000 USD

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