Molson Coors Brewing Company

Associate CRM Manager

Molson Coors Brewing Company • $94K — $123K *
Chicago, IL 60629In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5-8 years of CRM experience on the client side or at an agency.
  • Experience with CRM, marketing automation, audience activation, and customer data platform (CDP) technologies.
  • Strong understanding of email deliverability and CRM health, including compliance best practices.
  • Proven ability to influence diverse stakeholder groups across various functions.

Responsibilities

  • Lead the CRM deployment process for all US & Canada brands from creative briefing through execution.
  • Develop and lead the adoption of CRM principles for Email & SMS.
  • Act as the enterprise CRM expert, driving adoption through stakeholder education.
  • Partner with cross-functional teams to integrate CRM within broader marketing strategies.
  • Drive the evolution of personalization capabilities through segmentation and journey design.
  • Deliver measurement frameworks and actionable insights to guide marketing decisions.
  • Lead test-and-learn initiatives across Email and SMS programs.

Benefits

  • Flexible work programs supporting work-life balance with a hybrid model.
  • Engagement with Employee Resource Groups for volunteer and networking opportunities.
  • Opportunities for career growth centered around First Choice Learning.
  • Participation in a Total Rewards program with health, dental, vision, and 401k options.
  • On-site amenities including a pub and access to brand clothing and events.
Full Job Description
Requisition ID: 40062

In the role of Associate Manager, CRM & Audience Strategy (North America), based in Chicago, IL, you will be responsible for the management and evolution of CRM (Email and SMS) programs across all brands in the US and Canada. This role will also support audience strategy by analyzing consumer and campaign data to identify insights and opportunities that enhance marketing effectiveness across owned and paid channels. As the organization's CRM subject matter expert, you will build strong partnerships and credibility across eCommerce, Brand, Field, Shopper Marketing, Media, and Analytics teams. Beyond CRM channel execution, you will help shape how first-party data informs audience development, personalization, and digital marketing investment decisions across channels. This role offers a unique opportunity to expand beyond traditional CRM management, influencing broader audience and data-driven marketing strategies while building a foundation for future leadership in digital marketing, audience strategy, or data strategy.

What You'll Be Brewing

  • Lead the CRM deployment process for all US & Canada brands from creative briefing through execution.

  • Develop and lead the adoption of US and Canada CRM principles (Email & SMS).

  • Act as the enterprise CRM expert, driving adoption through stakeholder education and championing consumer-first marketing practices.

  • Partner with eCom, Brand, Media, Shopper Marketing, Data & Analytics, and agency teams to integrate CRM within broader omnichannel marketing strategies.

  • Drive the evolution of personalization capabilities through segmentation, journey design, testing frameworks, and lifecycle marketing strategies.

  • Deliver measurement frameworks, performance reporting, and actionable insights that quantify business impact, guide optimization, and inform future marketing investment decisions.

  • Lead test-and-learn initiatives across Email and SMS programs, translating results into scalable best practices.

  • Own CRM health and deliverability, including email reputation, IP warming, inbox placement, and customer experience optimization.

  • Partner with Media and Digital Marketing teams to translate audience insights and first-party data into cross-channel activation strategies that improve targeting, personalization, campaign performance, and media efficiency across owned and paid channels.

  • Contribute to audience and data strategy initiatives, including first-party data collection, governance, segmentation, and activation frameworks that support both CRM and broader digital marketing objectives.

  • Evaluate and recommend martech/adtech tools that bridge CRM, CDP, and Digital media ecosystems


Key Ingredients

  • Bachelor's degree in Marketing, Business, Communications, or related field.

  • 5-8 years of CRM experience on the client side or at an agency.

  • Experience working with CRM, marketing automation, audience activation, and customer data platform (CDP) technologies.


  • Knowledge of CRM technology and data-driven marketing with the ability to translate insights into strategic business recommendations.

  • Experience developing audience segmentation, personalization, and lifecycle marketing strategies.

  • Understanding of email deliverability and CRM health, including IP warming, sender reputation, inbox placement, authentication protocols, and compliance best practices.

  • Understanding of privacy regulations, consent management, and Email/SMS compliance requirements in the US and Canada considered an asset.

  • Proven ability to influence and manage diverse stakeholder groups across Brand, Media, Shopper, Analytics, Legal, Technology, and agency partners.

  • Strong quantitative, analytical, and measurement skills, including evaluating business impact and communicating results to senior leadership.

  • Strong presentation and storytelling skills, with the ability to simplify complex data and technical concepts for non-technical audiences.

  • Ability to challenge priorities, navigate ambiguity, and drive alignment across multiple teams.

  • Demonstrated curiosity, innovation mindset, and commitment to continuous improvement and results.

  • Experience leveraging first-party data, audience strategy, and segmentation frameworks to support CRM, paid media, and broader digital marketing activation.

  • Familiarity with digital marketing ecosystems, including paid social, search, programmatic media, identity resolution, data governance, and customer data platforms (CDPs).

  • Comfortable working cross-functionally with media/digital marketing teams, not just as a CRM stakeholder but as a data strategy contributor.


Beverage Bonuses:
  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office (Monday - Thursday in the Office, Friday work from Home)
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!

Pay and Benefits:

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $94,000.00 -$123,400.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

About Molson Coors Brewing Company

MillerCoors has a strong leadership team and dedicated, hard-working people. We're committed to building our great beer and cider brands the right way and have a deep sense of responsibility to the environment, our communities and beer drinkers. We're focused on creating big ideas and innovations that drive profitable growth and will help create a new era in the American beer industry. Add it all up and you’ll see we're dedicated to creating America’s best beer company. Cheers! +++++ This page is for those 21+ only and should not be shared with anyone under 21. Comments that are inappropriate, offensive or suggest irresponsible consumption will be deleted. Please drink responsibly.

Molson Coors Brewing Company Careers

Join the vibrant team at Molson Coors Brewing Company, a leader in the beverage industry, where innovation meets tradition. This is an exciting opportunity to be part of a company that values leadership, diversity, and professional growth. Work You’ll Do At Molson Coors, you will contribute to a legacy of great beer and beverages while pushing the boundaries through innovation and sustainable practices. Our team is composed of the brightest minds in the industry, working together to meet the challenges of a rapidly evolving market. Lead with Impact Embrace the chance to lead projects and initiatives that make a real difference. Molson Coors is at the forefront of the beverage industry, combining centuries of brewing expertise with modern technology and new marketing strategies. Join a Diverse and Inclusive Team Molson Coors is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership development programs that empower our team members to grow professionally and personally. Explore Job Opportunities Whether you’re looking for an entry-level position or a more senior role, Molson Coors offers a range of job opportunities across various functions. From brewing to marketing, logistics to finance, explore how your skills and passion can contribute to our success. Internship Programs Kickstart your career with a Molson Coors internship. Gain hands-on experience, valuable insights, and the opportunity to network with industry leaders. Our internships provide a robust platform for learning and development, setting the stage for a successful career in the beverage industry. Benefits and Culture Molson Coors is dedicated to fostering a workplace culture that promotes well-being and job satisfaction. Our comprehensive benefits package supports the health, financial security, and work-life balance of our employees. Join us and be part of a company that cares about its people and their future. Career Growth and Development We believe in nurturing talent and providing our team with the tools they need to succeed. With access to professional development courses, leadership programs, and continuous learning opportunities, your career growth at Molson Coors is limitless. Stay Connected Join Our Team Discover the exciting career paths available at Molson Coors. Search open positions that match your skills and interests. We are always on the lookout for passionate, creative, and driven team players. Keep Up to Date Stay informed with the latest company news, career tips, and industry insights—all from the people who work here. Molson Coors is a place where you can grow, innovate, and lead. Job Alert Emails Customize your subscription to receive job alerts and insider information tailored to your preferences. Explore the rewarding opportunities that await at Molson Coors Brewing Company. Molson Coors Brewing Company—where you can turn your ambition into achievement and quench the world’s thirst for outstanding beverages. Join us and make your mark in the brewing industry.
Learn more about Molson Coors Brewing Company
Size
16,300 employees
Market Cap
$10.5 billion
Industry
Food & Beverages
Net Income
-$949 million
Founded
1786
5 Year Trend
+16%
Revenue
$9.6 billion
NASDAQ
TAP
* Ladders Estimates

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