Associate Creative Director

Department: Content

Employment Type: Full Time

Location: Minneapolis, MN

Reporting To: Group Director of Content

Compensation: $100,000 - $119,999 / year

Description

The Associate Creative Director has a relentless passion for social communities, social strategies, and the creative content that brings them together. This role oversees content that scales through audience, content, and conversation insights, builds platform-specific and holistic social strategies, identifies social channel and behavioral trends, and ultimately creates the strategic foundation for innovative, social-first content.

This role works closely with the Group Content Director and cross-disciplinary leads to nurture a culture of collaboration and advance content that decodes culture to build fandoms. To succeed, this person must be a self-starter, have a curious mind, be skilled in conceptual ideation, collaborate and work well with creatively-minded individuals, and exhibit an understanding of building social content strategies that answer clients' business objectives and inspire inventive thinking.

Key Responsibilities

Content Team Responsibilities

• Provide strategic counsel and a strong POV on topics that affect content (e.g., creative direction, ideation, strategy, influencer, activation, and engagement) for clients and internal partners
• Creative direct content team and SMM members' concepts and content, sharing feedback on their ideas and concepts that helps ideas improve and perform
• Deliver insights in new, fresh ways and present content concepts in an engaging, captivating, and persuasive manner
• Demonstrate strong presentation abilities by presenting ideas in compelling, inspiring ways
• Participate in new business development and pitches

Content Planning

• Lead and/or co-lead content planning for key clients, supporting priority accounts across the agency with guidance and oversight from Client Success, Strategy, Care & Engagement, and/or Content Producer(s)
• Provide platform-specific content recommendations and ideas that leverage cultural trends, platform trends, or resonant consumer insights
• Actively identify trends in the industry to help our clients innovate and elevate above the competition
• Share content creation and concepting/brainstorming best practices with the content team, SMM team, and broader agency, adapting and learning new social mediums (ex. TikTok, Reels, Pins, Stories)

Content Ideation

• Conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving their business forward
• Interpret creative briefs or real-time opportunities to develop creative concepts based on insights, trends, and business objectives
• Work alongside multi-disciplinary TSL teams to concept, develop, and execute social-first ideas
• Present social-first ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well beyond what is written on a slide
• Effectively present ideas to internal teams and clients, anticipating questions that may arise and problem-solving in real-time as needed

Content Creation

• Direct teams that bring ideas to life, nurturing them from thoughts and concepts to real-world expressions including storyboarding, shooting, direction, editing, and/or managing external production vendors and partners
• Oversee content using a variety of media, including video, stills, animation, 3D, audio and stock assets

Collaboration and Presentation Responsibilities

• Work alongside multi-disciplinary TSL teams to develop and produce social-first ideas
• Collaborate with cross-agency partners on behalf of client interests.
• Present strategic thinking and outputs to clients and internal partners

Agency Thought Leadership Responsibilities

• Promote and encourage a positive workplace culture dedicated to serving clients first and delivering high-quality work on their behalf
• Instill an agency-wide culture of curiosity, productivity, and proactivity, particularly related to content/engagement trends and innovation

People Management Responsibilities

• Coach and guide content team members
• Support other team members in ongoing content team education and learning initiatives

*This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.

Skills, Knowledge and Expertise

• Excellent organizational skills and attention to detail
• Bachelor's degree or equivalent experience
• 5-10+ years of experience, preferably in an agency setting
• 3+ years of community management experience
• Fluent in (and a student of) social media trends
• Client presentation expertise
• Quick to solve problems, improvise or propose solutions to barriers that may arise
• Growth mindset
• Able to thrive in ambiguity
• Stellar writing, editing and proofreading skills
• Proficient in MS Office software and G suite
• Excellent time management, organization, and prioritization skills
• Food-based social media portfolio a plus
• Experience with Apple (Keynote, Pages, Numbers)
• Experience with drones, volumetric content capture, VFX, A.I., and/or 3D a plus

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA + Company Contribution
• 401k + Company Match
• Generous PTO Policy
• New Macbook Pro
• Cell Phone Stipend
• Paid Employee Parking
• Summer Hours + Flexible Work Options
• Dog-Friendly Office