Job Description

Core Responsibilities

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)

• In partnership with US Brand colleagues, manage internal and external agencies partners to deliver localized, integrated marketing plans that drive brand equity, build active share (penetration), re-activation (repeat purchase), and frequency for the LEGO® Group

• Input into the annual U.S. Marketing objective-setting process and communications planning to ensure efficient and effective marketing plan executions for the LEGO® brand

• Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies

• Foster strong internal relationships with the customer teams to deliver integrated activation plans across channels and platforms

• Support Brand Manager in managing partnership (agencies, IP, and, vendor) relationships as designated brand responsibilities require

Business Management (40%)

• Manage budgets and financials related to marketing campaigns and overall business health

• Constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary; provide learnings and input to the integrated marketing teams for future program development

• Establish best retailer strategies in conjunction with the sales/customer teams and provide support for customer sell-in of critical marketing programs

• Work closely with the customer, trade marketing, and eCommerce teams to build coherent shopper activation plans and consumer insights to drive performance

Play your part in our team succeeding

Bring your marketing expertise to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to deploy local marketing initiatives in partnership with media, brand, licensing, and retail partners to drive brand health and sales growth in the U.S. Market.

The U.S. Marketing department is responsible for crafting and fostering consumer demand by converting consumer, shopper, and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

This individual will join the U.S. Brand Management team as an Associate Brand Manager, serving as a lead on activation, measurement and evaluation of the US BU annual marketing programs and campaigns to drive brand equity and sales growth.

Do you have what it takes?

• Proven experience in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus

• Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health

• Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.

• Experience driving strong retail partner relationships and executing marketing programs to build joint commercial value with larger retailers

• Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.

• Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement

• Ability to deliver multiple priorities simultaneously at scale with speed and on budget

• Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues

• High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication.

• Domestic travel required

Nice to Have:

• Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!

Additional details on this position:

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Compensation
The salary for this position has a range of $84,488.00 - $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.