The role you're interested in...Have you noticed that protein is everywhere? Get in the driver's seat with Premier Nutrition Company! As an Associate Brand Manager, you'll play a pivotal role in shaping the future of our portfolio, helping drive growth for a brand that consumers trust to support their wellness goals.
In this highly visible role, you'll collaborate across multiple functions to develop and execute consumer-centric strategies that balance brand-building and business results. You'll leverage consumer, market, and retail insights to identify growth opportunities, optimize marketing programs, and influence strategic decision-making.
You'll gain broad brand management experience within a fast-paced environment. You'll have meaningful ownership, exposure to senior leadership, and the chance to make a direct impact on products that are shaping the future of protein.
The work environment...So, what's it like to work here? If you're based in the greater Bay Area, you'll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.
We are a dynamic, HYBRID workplace, with an expectation that all employees come into the office Tuesday through Thursday. We are very intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories during virtual meetings just don't happen. The expected pay scale for this role is $110k to $120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
At the beginning of 2026, we moved into our massive modern 133,000 square foot headquarters in Emeryville, California, complete with spacious personal workspaces, gym with rock-climbing wall, a café, free onsite parking, tons of greenery, and many transportation options.
Business Analytics & Tracking (30%)• Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities
• Utilize, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis
• Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget)
Brand Strategy (10%)• Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans
Product Management (35%)• Partner with Consumer Insights team to develop consumer-driven platforms, products and strategies
• Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms
• Dive deep into pricing and promotional strategies and tactics to gain competitive advantages
• Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce)
Marketing Communications (25%)• Participant in overall media campaign strategic & tactical development
• Manage launch and ongoing execution of campaign tactics & initiatives - collaborating with agency partners, rallying internal teams, and reporting results to business leaders
• Develop & execute consumer promotions plans
What are we looking for?Education:
• Bachelor's Degree required; MBA preferred
Experience:
• 3+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm, with MBA OR 4+ years of marketing experience, if no MBA
The 5 capabilities or mindsets most relevant to this role:- Challenger Mindset-bias for action, hungry to get after it, comfortable taking smart risks
- Be a Builder by Creating for the Future
- Embody a Strategic Mindset
- Inspire and Influence-build trusting, win-win relationships; motivate those whom you lead and peers
- Bring People Along by providing context and cascading information; share openly and inclusively
You will thrive here and may just do the best work of your life if...• You are naturally curious and enjoy turning data into actionable business insights.
• You like solving hard challenges and are comfortable figuring things out with limited direction.
• You balance strategic thinking with strong attention to detail.
• You enjoy partnering across functions and influencing decisions through facts, insights, and compelling recommendations.
• You thrive in a fast-paced environment where priorities can evolve quickly.
• You are energized by learning about consumers, brands, innovation, and the evolving food and beverage landscape.
• You can manage multiple projects simultaneously without sacrificing quality.
• You welcome feedback and continuously look for ways to improve.
This may not be your ideal next career move if you like...• ...a lot of structure, rules, and uniformity.
• ...workplaces where there isn't much ambiguity.
• ...working independently with limited cross-functional collaboration.
• ...focusing solely on execution without thinking strategically about the broader business.
• ...avoiding presentations, storytelling, and influencing others with data.
• ...managing only one project at a time with few competing priorities.
• ...receiving little feedback or challenge to your thinking.
• ...environments where priorities rarely change or evolve.
Here's the deal with our not-so-standard, um...standard interview process because we know you are the curious type, which is why you're still reading this...• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you-and who wants that, right?):
o A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don't do panel interviews because they don't give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we're probing different capabilities)
• A case study or job task to simulate what you'd actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don't have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
• Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so, because this place is the real deal, and don't just believe us-just ask the 91% of our people who said this is a great place to work in our most recent employee survey.
